Archive for the ‘politics’ Category
Unemployment decreases among Hispanics
Wednesday, December 17th, 2008
In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month. Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in [...]
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Spanish Search and the 2008 Presidential Election
Monday, November 10th, 2008
For those of us working in search engine marketing, our goal is to get our message out to not just the right number of people, but the right kinds of people. And if we feel the strain from this challenge, imagine how the 2008 presidential candidates must have felt. John McCain and Barack Obama both [...]
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Obama’s text message bring mobile marketing to the forefront
Tuesday, August 26th, 2008
I’m sure you’ve all heard about Barack Obama’s text message announcement of his Vice Presidential running mate Joe Biden late Friday. According to Nielsen, the text message reached almost 3 million people / cell phones. While there is some debate as to whether the mobile announcement was a success (many news outlets broke the story [...]
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Obama’s Online Effort
Thursday, August 21st, 2008
There’s an article in the Washington Post about Barack Obama’s online team and how they’re using the Internet, online video, and other new media to reach voters. There’s a particularly interesting part about how they’re using social networks to reach multicultural audiences. They go into a number of different types of media, here are some [...]
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Black Leadership Forum Critical of Plans for Google, Yahoo Ad Partnership?
Friday, May 23rd, 2008
Can someone explain to me why the Black Leadership Forum and the American Corn Growers’ Association (?!) are opposing a potential search deal between Google and Yahoo? Anyone?
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