politics « Think Multicultural

Unemployment decreases among Hispanics

Wednesday, December 17th, 2008

In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month. Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in [...]

Posted in demographics, economics, hispanic, immigration, multicultural, politics, press, research | No Comments »

Spanish Search and the 2008 Presidential Election

Monday, November 10th, 2008

For those of us working in search engine marketing, our goal is to get our message out to not just the right number of people, but the right kinds of people. And if we feel the strain from this challenge, imagine how the 2008 presidential candidates must have felt. John McCain and Barack Obama both [...]

Posted in advertising, demographics, hispanic, interactive, marketing, media, multicultural, online, politics, research, Search Engine Marketing | 1 Comment »

Obama’s text message bring mobile marketing to the forefront

Tuesday, August 26th, 2008

I’m sure you’ve all heard about Barack Obama’s text message announcement of his Vice Presidential running mate Joe Biden late Friday. According to Nielsen, the text message reached almost 3 million people / cell phones. While there is some debate as to whether the mobile announcement was a success (many news outlets broke the story [...]

Posted in advertising, interactive, marketing, mobile, politics, press, technology | No Comments »

Obamaâ€™s Online Effort

Thursday, August 21st, 2008

Thereâ€™s an article in the Washington Post about Barack Obamaâ€™s online team and how theyâ€™re using the Internet, online video, and other new media to reach voters. Thereâ€™s a particularly interesting part about how theyâ€™re using social networks to reach multicultural audiences. They go into a number of different types of media, here are some [...]

Posted in advertising, interactive, marketing, media, multicultural, online, politics | No Comments »

Black Leadership Forum Critical of Plans for Google, Yahoo Ad Partnership?

Friday, May 23rd, 2008

Can someone explain to me why the Black Leadership Forum and the American Corn Growers’ Association (?!) are opposing a potential search deal between Google and Yahoo? Anyone?

Posted in advertising, african american, online, politics | No Comments »