Archive for the ‘politics’ Category
The 2010 Census and the Hispanic Advertising and Media Industry
Wednesday, September 23rd, 2009
The 2010 Census might represent a difficult Catch-22 for the Hispanic advertising and media industry.
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Even Reagan Would Need Hispanics Today
Friday, March 6th, 2009
It’s not just brand marketers who have to reach out to multicultural markets. Politicians and political parties also need to be aware of the growing power and presence of Hispanic and other multicultural voters.
A major Republican strategist put it this way:
[A]t the end of the day here’s the one statistic we all got to [...]
A Historic Day
Tuesday, January 20th, 2009
I would be hard-pressed to write about anything other than the historic event taking place in Washington, D.C. today. As President-Elect Obama is sworn in as the 44th President of the United States.
For me, this is a reaffirmation of two facts that I have always believed – that anything is possible and that anyone can [...]
Unemployment decreases among Hispanics
Wednesday, December 17th, 2008
In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month.
Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in the [...]
Spanish Search and the 2008 Presidential Election
Monday, November 10th, 2008
For those of us working in search engine marketing, our goal is to get our message out to not just the right number of people, but the right kinds of people. And if we feel the strain from this challenge, imagine how the 2008 presidential candidates must have felt.
John McCain and Barack Obama both knew [...]
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