Archive for the ‘politics’ Category
Generation 1.5 Hispanics
Thursday, February 2nd, 2012
Anyone who has ever looked at the U.S. Hispanic market views it from the lens of segmentation – or the subsets within the broader market, based on one or more shared characteristics. There are countless ways to segment the U.S. Hispanic market: age, religion, political affiliation, family size, nationality, geography, etc. However, as I’ve written [...]
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Wharton looks at “America’s Growing Hispanic Population”
Thursday, April 28th, 2011
Knowledge @ Wharton just published an interesting piece evaluating the implications of the growing Hispanic population as revealed by the latest 2010 U.S. Census numbers. I know everybody and their mother is putting out their analysis of the U.S. Census figures these days, particularly as they relate to the Hispanic population. However this article is [...]
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The 2010 Census and the Hispanic Advertising and Media Industry
Wednesday, September 23rd, 2009
The 2010 Census might represent a difficult Catch-22 for the Hispanic advertising and media industry.
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Even Reagan Would Need Hispanics Today
Friday, March 6th, 2009
It’s not just brand marketers who have to reach out to multicultural markets. Politicians and political parties also need to be aware of the growing power and presence of Hispanic and other multicultural voters. A major Republican strategist put it this way: [A]t the end of the day here’s the one statistic we all got [...]
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A Historic Day
Tuesday, January 20th, 2009
I would be hard-pressed to write about anything other than the historic event taking place in Washington, D.C. today. As President-Elect Obama is sworn in as the 44th President of the United States. For me, this is a reaffirmation of two facts that I have always believed – that anything is possible and that anyone [...]
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