Archive for the ‘online’ Category
English 180 Serving a Need and Drawing Attention
Monday, June 4th, 2007
There’s an article in Ad Age today about English 180, an online language course that launched recently. My first thought about English 180 is that it’s a really clever idea. Here’s a product that helps people, is easily accessible, and it’s free. It helps people because it teaches them English in simple lessons on the [...]
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Hispanic Online Ad Spending is Lapping the Field
Friday, May 25th, 2007
In the same article by eMarketer that I mentioned before, they go on to say that a majority of Hispanics prefer to have the option of seeing websites in Spanish and a full quarter of them say that the websites they visit must be in Spanish. Then it goes on to say that Hispanic online [...]
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Where is the Hispanic Web in Its Development?
Monday, May 21st, 2007
I was talking the other day to someone who does not work in multicultural advertising. In fact he doesn’t know much about either multicultural or advertising. He asked me, “Where is the Hispanic market in its development of websites? Is it behind the general market curve so that there will be a lot of them [...]
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AHAA Hispanic Media Planners and Buyers Rising Stars Awards
Thursday, April 26th, 2007
This morning at the AHAA conference they announced the winners of the AHAA Hispanic Media Planners and Buyers Rising Stars Awards. A couple of friends of ours won awards, including Christopher G how long does it take to get a divorce rant from Dieste Harmel in Dallas and Jose Manuel Montenegro from fm in LA. [...]
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Conill, Yaris, and Free Pub for Nochelatina.com
Thursday, April 26th, 2007
This morning at the AHAA convention, they did a program on Conill's online campaign for the Toyota Yaris. They did a lot of interesting things in that campaign, including some good cutting edge stuff with avatars and a Second Life-esque world where people could go and do all kinds of cool stuff, like create music [...]
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