Archive for the ‘online’ Category
QuieroLatino Launches
Tuesday, February 12th, 2008
Our friends over at QuieroLatino launched recently. It's a big step for them and we wish them the very best of luck. QuieroLatino.com Launches Upscale Dating Site for Latinos in the US National rollout begins today; the first 1,000 individuals to register by Valentine’s Day will receive a 3 month freetrial membership San Francisco, CA–(HISPANIC [...]
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Batanga vs. Univision
Tuesday, February 5th, 2008
In case you didn't notice, Batanga is building a juggernaut down in Miami and is looking to take on Univision.com as the go-to source for Hispanic online content. Most recently, Batanga confirmed that it is acquiring HispanoClick, a Hispanic online ad network. In addition to strategic moves, Batanga is advertising like crazy. They recently hired [...]
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Publishers: don’t get lazy!
Friday, February 1st, 2008
As a practicing professional in the online media industry I truly cherish the relationships that I have established with our online media partners. These relationships can be a key factor when it comes to delivering results for our clients. To my disappointment, I have noticed that most publishers are highly involved when it comes to [...]
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Effective Advertising on Social Networks
Friday, February 1st, 2008
Google's quarterly earnings report for Q4 2007 had lots of good things in it about higher revenues and higher profits. The one bad thing in the report had to do with social networking. As Ed Sim points out, Google is not seeing the results they expected from social networking advertising. The people at Google are [...]
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Comscore Struggles to Stay Relevant
Friday, January 25th, 2008
A week or two ago in the Washington Post there was an article by Josh Chasin, the Chief Research Officer of comScore. The article was describing the challenges faced by marketers in measuring consumers' consumption of the Internet, and more importantly, Internet advertising. The article lists the usual suspects as threats to online ad measurement: [...]
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