Archive for the ‘online’ Category
Is Hispanic Advertising A Discipline?
Thursday, August 4th, 2011
Is Hispanic advertising just another discipline (like direct mail) or does it’s emergence represent a fundamental shift in how we advertise
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Hispanic advertising goes digital…sort of
Thursday, July 7th, 2011
I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]
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Is Univision’s in-house ad agency good for the industry?
Tuesday, June 21st, 2011
Univision is getting into the advertising agency business. Is this a good thing for the Hispanic advertising business?
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Linkedin and Latinos
Thursday, June 16th, 2011
I was doing my daily ritual of looking at my LinkedIn.com “wall” when I decided to go through my roughly twice a month ritual of checking out the “People You May Know” tool. As I was scrolling through about 40-50 names (of people I didn’t actually know), I was struck by how many of the [...]
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Using Personas to Engage Hispanics: A “how-to guide”
Thursday, May 5th, 2011
During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]
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