Archive for the ‘online’ Category
The Changing World Of Hispanic Direct Response
Friday, March 5th, 2010
(this blog post originally ran on MediaPost’s EngageHispanic on 3/4/10)
For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. [...]
The 2010 Census Spanish Web site
Thursday, February 25th, 2010
How the 2010 Census missed the mark with their Hispanic Web site.
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Agency Web sites: Part Deux
Thursday, February 4th, 2010
So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while living in a glass house (I never claimed my agency’s Web site was [...]
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Tax Preparation Social Media Wars Ignore Hispanics
Wednesday, February 3rd, 2010
If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block.
AdWeek published an article on their large, integrated, and ambitious social media programs.
Missing from all the buzz is any mention of Hispanic digital media or social [...]
Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 )
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
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