Think Multicultural

I haven’t had time to write my thoughts out on this one, but I have a question.

What do these two stories have to do with each other?

‘Hoy’ Joins Google Print Program
http://www.mediabuyerplanner.com/2007/10/23/hoy-joins-google-print-program/

The Death of Marketing y Medios
http://www.marketingymedios.com/marketingymedios/noticias/article_display.jsp?vnu_content_id=1003661608

Has Hispanic advertising arrived? Is it so mainstream that it doesn’t merit treatment in a separate magazine? Now that Hoy is on Google, is the Hispanic market just another part of the general market? Are the general market ad agencies going to roll Hispanic advertising up and the Hispanic agencies along with them? Or is it something else? Is there not enough demand in a general market publication like Adweek for a niche pub like MyM? Is that territory covered by HMW and Portada?

OK, that wasn’t a question. It was about 20 questions.

I went to the Police concert in Madison Square Garden on Wednesday night. It was terrific. Sure, it was about 24 years after I originally wanted to go see them, but it was still awesome. Stewart Copeland is still a great drummer with tons of energy and a lot of fun to watch. Sting is still Sting, of course. Andy Summers seems to be physically turning into Eric Idle, but he can still play the guitar as if he had 10 fingers on each hand.

Not at all related to multicultural marketing, but it’s what’s on my mind this morning.