Archive for the ‘multicultural’ Category
Hispanics present a promising alternative to the overleveraged consumer
Thursday, January 22nd, 2009
I just wrote a piece for MediaPost’s EngageHispanic newsletter looking at how the Hispanic consumer will fare vis-Ã -vis the broader consumer market as we work through this massive deleveraging. You can read the piece by clicking here.
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Analytics in Multicultural Advertising
Wednesday, January 14th, 2009
How many Hispanic, African American, or Asian ad agencies do you know that have an analytics department. Heck, how many do you know that have a person on staff that is well versed in marketing analytics? In case you’re not familiar with this marketing discipline, it is fairly new discipline focused on the use of [...]
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BusinessWeek article on Minority Online Marketing
Friday, December 19th, 2008
If you haven’t seen it, BusinessWeek published a piece on the growth and opportunity in multicultural online marketing. While the article quotes some new data from eMarketer (based on some not-so-new data from sources like Pew and the ANA), it’s a nice affirmation of the growing importance of digital advertising in the multicultural markets. There [...]
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Unemployment decreases among Hispanics
Wednesday, December 17th, 2008
In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month. Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in [...]
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New Years Resolutions for Hispanic Marketers
Friday, December 12th, 2008
As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]
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