Archive for the ‘multicultural’ Category
Nielsen Studies Hispanic Shopping Behavior
Tuesday, September 25th, 2007
A report released yesterday from The Nielsen Company announced the findings of a study on Hispanic consumer shopping behavior. We haven’t seen the entire report yet, but here are some of the highlights: – As Hispanics become more acculturated, they become less brand loyal. – Hispanics prefer to shop at stores that resonate with the [...]
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Comscore vs. Comscore
Wednesday, September 19th, 2007
While I understand that research regarding Hispanics online is a bit of an overworked topic, I still don’t feel like there’s consensus out there or at least I am not aware of it. As an active professional in Hispanic online advertising I feel that there isn’t a single product that really tells us the truth [...]
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The Health of Multicultural and Interactive Advertising
Monday, September 17th, 2007
There has been a lot of noise about whether or not the ad industry will take a downturn because of the economic troubles surrounding the bursting of the housing bubble and the collapse of the subprime lending market. Silicon Alley Insider has been tracking this story for some time, following the theory that the demise [...]
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The Cost of Discriminating Against Latinos
Tuesday, August 28th, 2007
Inspired by the backlash against Andy Rooney’s recent baseball-related comments that “today’s baseball stars are all guys named Rodriguez to me,” Stephen Dubner at the Freakonomics blog today is examining the cost of discriminating against Latinos. What Dubner’s entry seems to imply is that the unacceptability (or “cost” as he puts it) of discriminating against [...]
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Are Bloggers Just a Bunch of Monkeys?
Monday, August 20th, 2007
Apparently, an ad for a Brazilian newspaper has bloggers in an uproar. Unfortunately, most bloggers aren’t nearly as funny as monkeys. Cheers to Guanabee for seeing the humorous side of things.
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