Archive for the ‘multicultural’ Category
Batanga vs. Univision – Hispanic Online’s Clash of the Titans
Tuesday, May 27th, 2008
As I’ve mentioned, I really enjoy the Batanga vs. Univision battle of the Hispanic online giants. You could see the seeds of it back in February, but it is continuing and heating up, and is a lot of fun. The companies are going toe-to-toe, each trying to promote their site as the top website for [...]
Read more
Do You Have to Be Hispanic to Work in Hispanic Marketing?
Monday, May 19th, 2008
Do you have to be Hispanic to work in Hispanic marketing? That’s a question that’s been on my mind lately. Do you have to be Hispanic to have interesting thoughts about Hispanic marketing? Another question I’ve been thinking about. To be honest, I don’t really know the answer to either question. I have opinions, but [...]
Read more
Mindshare Restructures
Monday, May 12th, 2008
In case you missed it, Mindshare, one of the largest media buying companies, restructured recently. This is interesting for two reasons. First is that, as SAI puts it, “straight-up media-buying, once a high-margin business, is being increasingly commoditized, meaning buying firms have to branch out to expand.†With media-buying ag buy propecia online encies looking [...]
Read more
Multicultural Media Planners – Avoid Becoming Obsolete
Monday, May 5th, 2008
If you want to see where the future of multicultural media planning is, take a look at the general market. Multicultural advertising trends trail the general market by a little, but that gap is narrowing. This post make very clear that if you want to get a job a order cheap lasix online s a [...]
Read more
12th Annual Hispanic Marketing Midwest Conference
Thursday, May 1st, 2008
Another day, another conference in another city! I just got back from the 12th Annual Hispanic Marketing Midwest Conference in St. Paul, Minnesota… yes, you read that correctly, Minnesota. This is the 12th installment of what I didn't realize is the one of the largest Hispanic marketing conferences in the Midwest. In fact, I didn't [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
