Archive for the ‘multicultural’ Category
Bicultural Identity and Multicultural Marketing
Thursday, March 4th, 2010
Knowledge@Wharton posted an article on March 3 about multicultural marketing and bicultural identity. In it they examine how “ethnic-oriented marketing can backfire and even turn multicultural consumers against a product or service.”
The findings from the study reinforce what those of us who work in multicultural marketing have known for some time – if you [...]
Welcome to the new ThinkMulticultural.com!
Wednesday, February 24th, 2010
Check out the new look ThinkMulticultural.com blog!
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Agency Web sites: Part Deux
Thursday, February 4th, 2010
So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while living in a glass house (I never claimed my agency’s Web site was [...]
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Children of Spanish-Speaking Moms watch less TV
Tuesday, February 2nd, 2010
Sometimes Medicine, Public Health, Public Policy, Media and Advertising intersect in some interesting ways.
The L.A. Times just ran an interesting article citing the results of a Johns Hopkins University School of Medicine study comparing the TV consumption habits of children of Spanish-speaking Hispanic moms with those of English-speaking Hispanic moms. Interestingly, the study found that [...]
Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 )
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
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