multicultural « Think Multicultural

So is Crispin Porter now doing Hispanic work or…

Thursday, August 19th, 2010

… is the Hispanic market now an afterthought for Burger King?
That was my initial thought after reading the latest headline about another big brand consolidating their Hispanic advertising duties with their general market shop.
Obviously this year has seen a wave of this type of activity, starting with the much publicized Home Depot move, Publix’s recent [...]

Posted in multicultural | 5 Comments »

“Blue Ocean” Strategy for Hispanic Marketing Competitive Advantage

Tuesday, August 10th, 2010

To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.
Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons why [...]

Posted in TV, advertising, economics, hispanic, interactive, marketing, media, multicultural, online, research | 2 Comments »

Hispanics and E-commerce

Thursday, August 5th, 2010

(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10)
Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white paper [...]

Posted in blogs, demographics, e-commerce, hispanic, marketing, mobile, multicultural, online, research | No Comments »

Another take on diminishing Hispanic TV viewership

Saturday, May 22nd, 2010

My friend and colleague Ken Muench posted a great analysis last month on the dismal (and disturbing) Hispanic TV viewership numbers…
Everything he says is right on, but I have a different perspective on this.
Maybe the problem isn’t (just) diminishing Spanish TV viewership, but diminishing TV viewership overall resulting from the collosal shift in media consumption. [...]

Posted in TV, blogs, hispanic, marketing, multicultural, research | 2 Comments »

As Agencies Evolve, Where Do Hispanic Shops Fit?

Thursday, May 6th, 2010

(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10)
Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing.
Corcoran’s session, entitled “The Role of Agencies [...]

Posted in Multicultural Advertising, PR, advertising, conferences, events, hispanic, interactive, marketing, media, multicultural, research, social media | 1 Comment »