Multicultural Advertising « Think Multicultural

Was the 2010 Census anti-climactic for the Hispanic marketing industry?

Thursday, September 1st, 2011

Anyone who has been in the business of Hispanic marketing for 20+ years will tell you that the 1990 and 2000 Census results were game-changers for the business. The two Census results that ended the 20th century brought the industry to life, catalyzed a huge expansion in both the media and advertising sides of the [...]

Posted in advertising, demographics, economics, hispanic, marketing, multicultural, Multicultural Advertising, research | No Comments »

Is Hispanic Advertising A Discipline?

Thursday, August 4th, 2011

Is Hispanic advertising just another discipline (like direct mail) or does it’s emergence represent a fundamental shift in how we advertise

Posted in advertising, african american, asian, demographics, hispanic, interactive, marketing, multicultural, Multicultural Advertising, online, research, social media, TV | No Comments »

Moving beyond language in Hispanic advertising

Thursday, July 21st, 2011

David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]

Posted in advertising, blogs, demographics, hispanic, marketing, media, multicultural, Multicultural Advertising, radio, research, TV, youth | 3 Comments »

Hispanic advertising goes digital…sort of

Thursday, July 7th, 2011

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]

Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, Web 2.0 | No Comments »

What’s New In Multicultural Advertising?

Tuesday, July 5th, 2011

One of my jobs on the steering committee for Advertising Week DC is to help coordinate the panel on “What’s New in Multicultural Advertising.” We have done a lot of work on the panel and have some terrific panelists lined up. It should be a terrific conversation. While working on this project, I got to [...]

Posted in advertising, conferences, multicultural, Multicultural Advertising | 2 Comments »