Archive for the ‘Multicultural Advertising’ Category
Hispanic Marketing Conferences and the State of the Industry
Thursday, May 2nd, 2013
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]
Read more
We’re not the Hispanic market
Thursday, April 4th, 2013
I got some very sage advice the other day from a veteran Hispanic marketing professional. Over a lively dinner conversation, he recounted his 30+ year history in Hispanic marketing – how he got into the business, what the industry looked like in the 80s, and some lively tall-tales about the larger than life personalities and [...]
Read more
What's New In Multicultural Advertising?
Tuesday, July 5th, 2011
One of my jobs on the steering committee for Advertising Week DC is to help coordinate the panel on “What’s New in Multicultural generic cialis no prescription Advertising.” We have done a lot of work on the panel and have some terr Model Trains For Beginners & Insiders Club ific panelists lined up. It should [...]
Read more
Agency Web sites: Part Deux
Thursday, February 4th, 2010
So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while living in a glass house (I never claimed my agency’s Web site was [...]
Read more
“Build A [Hispanic] Word-Of-Mouth Campaign”
Tuesday, November 10th, 2009
Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here. I have posted a longer form version of the blog here on ThinkMulticultural.com.
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
