Archive for the ‘Multicultural Advertising’ Category
As Agencies Evolve, Where Do Hispanic Shops Fit?
Thursday, May 6th, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10)
Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing.
Corcoran’s session, entitled “The Role of Agencies [...]
Agency Web sites: Part Deux
Thursday, February 4th, 2010
So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while living in a glass house (I never claimed my agency’s Web site was [...]
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“Build A [Hispanic] Word-Of-Mouth Campaign”
Tuesday, November 10th, 2009
Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here.
I have posted a longer form version of the blog here on ThinkMulticultural.com.
Creating Trial and Word of Mouth Activity Among Hispanics
Tuesday, November 10th, 2009
Anyone who’s worked in Hispanic marketing has heard this scenario before – a company, with an established presence in the U.S., has decided that they want to pursue the Hispanic market (a consumer market they had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and/or products and services [...]
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Multicultural Blogging Panel Discussion at BlogWorld Expo
Friday, October 16th, 2009
The term “multicultural†has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]
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