mobile « Think Multicultural

Project MC

Monday, July 20th, 2009

An update and evaluation of Project MC – A Community for Multicultural Advertising Professionals

Posted in advertising, african american, asian, hispanic, marketing, mobile, multicultural, Multicultural Advertising, social media, social networking, urban | No Comments »

How to reach [multicultural] youth

Tuesday, July 14th, 2009

Some interesting reports and articles on how to reach multicultural and general market youth

Posted in advertising, african american, asian, demographics, Facebook, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, print, social media, social networking, technology, urban | No Comments »

The Untapped Side Of Hispanic Mobile Marketing

Thursday, June 4th, 2009

I just published a piece on MediaPost’s Engage Hispanic on the emerging world of Hispanic mobile web advertising – Here is the entire piece in case you don’t want to click over: There has been quite a bit of chatter during the last year or so about mobile marketing to Hispanics. Most of this talk [...]

Posted in advertising, hispanic, interactive, marketing, media, mobile, online | No Comments »

More Against Mobile Marketing

Wednesday, April 8th, 2009

Following up on my post last month on the death of mobile marketing, Tribble continues to bang the drum on “mobile marketing is dead.” Does the mobile market even exist? The answer is flatly no. Before the checks were cut to develop their mobile advertising model was outdatedâ€¦ just like the phones the executives were [...]

Posted in advertising, interactive, media, mobile, online | No Comments »

Is This Why Mobile Marketing Companies Missed the Boat?

Tuesday, March 17th, 2009

This is a curious thought from Tribble: “Yes .. the point is that there is no need for mobile marketingâ€¦ mobile progressed to the point where its just marketingâ€¦ “ Have cell phones evolved into mobile devices to the point that mobile marketing is not something separate, but rather just part of a broader interactive [...]

Posted in advertising, interactive, marketing, mobile | No Comments »