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2011: The Year of Creative Destruction in Hispanic Marketing

Thursday, January 6th, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 1/6/2011) I made the bold prediction almost a year ago today that Hispanic marketing was in for big changes in 2011. I have to admit I think I will be proven wrong. I think 2011 will result in even more changes [...]

Posted in advertising, demographics, Facebook, hispanic, interactive, marketing, mobile, multicultural, Multicultural Advertising, online, PR, print, research, social media, social networking | 9 Comments »

Precision is the key to reaching Hispanics today

Thursday, November 4th, 2010

(a revised version of this article originally ran on MediaPost’s Engage Hispanic blog on 11/4/2010) As the U.S. Hispanic market steadily grows, it is inevitably starting to look like a microcosm of the entire U.S. population – in terms of both demographic diversity and distribution. More importantly, the notion of Hispanics as a monolithic group [...]

Posted in advertising, demographics, hispanic, marketing, media, mobile, multicultural, Multicultural Advertising, online, research, social media | No Comments »

Hispanics and E-commerce

Thursday, August 5th, 2010

(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10) Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white [...]

Posted in blogs, demographics, e-commerce, hispanic, marketing, mobile, multicultural, online, research | No Comments »

Some Irony in AdAge’s 2010 Hispanic Fact Pack

Friday, July 30th, 2010

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something. In addition to a solid combination of data and statistics on everything Hispanic advertising, the Fact Pack is full of ads from Hispanic media companies and ad agencies at the center of the industry. I [...]

Posted in advertising, hispanic, interactive, marketing, media, mobile, online | 2 Comments »