mobile « Think Multicultural

The Untapped Side Of Hispanic Mobile Marketing

Thursday, June 4th, 2009

I just published a piece on MediaPost’s Engage Hispanic on the emerging world of Hispanic mobile web advertising -
Here is the entire piece in case you don’t want to click over:
There has been quite a bit of chatter during the last year or so about mobile marketing to Hispanics. Most of this talk has revolved [...]

Posted in advertising, hispanic, interactive, marketing, media, mobile, online | No Comments »

More Against Mobile Marketing

Wednesday, April 8th, 2009

Following up on my post last month on the death of mobile marketing, Tribble continues to bang the drum on “mobile marketing is dead.”
Does the mobile market even exist? The answer is flatly no. Before the checks were cut to develop their mobile advertising model was outdatedâ€¦ just like the phones the executives were carryingâ€¦
Virtually [...]

Posted in advertising, interactive, media, mobile, online | No Comments »

Is This Why Mobile Marketing Companies Missed the Boat?

Tuesday, March 17th, 2009

This is a curious thought from Tribble:
“Yes .. the point is that there is no need for mobile marketingâ€¦ mobile progressed to the point where its just marketingâ€¦ “
Have cell phones evolved into mobile devices to the point that mobile marketing is not something separate, but rather just part of a broader interactive marketing approach? [...]

Posted in advertising, interactive, marketing, mobile | No Comments »

New Years Resolutions for Hispanic Marketers

Friday, December 12th, 2008

As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]

Posted in advertising, demographics, economics, events, hispanic, immigration, interactive, marketing, media, mobile, multicultural, online, radio, research | No Comments »

Tiptoeing into mobile marketing

Wednesday, October 8th, 2008

I just wrote an article for MobileMarketer providing some tactical recommendations on how to start incorporate mobile marketing into your marketing mix.
“When getting into the mobile marketing realm, start small â€“ well, short.
A short message service (SMS) campaign is a great way to dabble in mobile marketing without taking a huge leap.
Text messaging remains a [...]

Posted in TV, advertising, interactive, marketing, mobile, print, radio | No Comments »