mobile « Think Multicultural

8 Predictions that Won’t Happen in Hispanic Marketing in 2012

Thursday, January 5th, 2012

It’s that time of year – when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I’ve decided to make 8 predictions of what I don’t [...]

Posted in advertising, demographics, entrepreneurship, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, print, radio, research, social media, social networking, TV, twitter | No Comments »

Agility is the Key to Effective Hispanic Social Media Development

Monday, October 17th, 2011

What makes Hispanic social media more challenging than general market social media marketing and more difficult traditional Hispanic marketing? I would argue two fundamental things: • Hispanics are early adopters of new technology, especially within the social media realm (we’re basically dealing with an “early adopter” consumer segment) • Traditional Hispanic marketing is fairly predictable [...]

Posted in Facebook, hispanic, interactive, Linkedin, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, press, research, social media, social networking, technology, twitter, Web 2.0 | 2 Comments »

Has 2011 actually been the year of creative destruction in Hispanic marketing?

Thursday, September 29th, 2011

If you read my blog posts either here or on MediaPost with any regularity, you’ve likely read my controversial January 2011 piece entitled “2011: The Year Of Creative Destruction.” If you haven’t read it, give it a once over (it’s re-posted at the end of this blog) As we near the end of 2011 (isn’t [...]

Posted in advertising, blogs, Controversy, demographics, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, research, social media, social networking, technology, TV, youth | 1 Comment »

Using Personas to Engage Hispanics: A “how-to guide”

Thursday, May 5th, 2011

During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]

Posted in advertising, demographics, e-commerce, Facebook, hispanic, interactive, marketing, media, metrics, mobile, multicultural, Multicultural Advertising, online, press, research, social media, technology | No Comments »