mobile « Think Multicultural

Hispanics and E-commerce

Thursday, August 5th, 2010

(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10)
Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white paper [...]

Posted in blogs, demographics, e-commerce, hispanic, marketing, mobile, multicultural, online, research | No Comments »

Some Irony in AdAge’s 2010 Hispanic Fact Pack

Friday, July 30th, 2010

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.
In addition to a solid combination of data and statistics on everything Hispanic advertising, the Fact Pack is full of ads from Hispanic media companies and ad agencies at the center of the industry. I counted [...]

Posted in advertising, hispanic, interactive, marketing, media, mobile, online | 1 Comment »