mobile « Think Multicultural

Who will take the lead on Hispanic mobile, media companies or agencies?

Tuesday, March 2nd, 2010

Who will take the lead on Hispanic mobile, media companies or agencies?

Posted in advertising, hispanic, immigration, interactive, marketing, mobile, research, technology | No Comments »

How to reach [multicultural] youth

Tuesday, July 14th, 2009

Some interesting reports and articles on how to reach multicultural and general market youth

Posted in Facebook, Multicultural Advertising, advertising, african american, asian, demographics, hispanic, interactive, marketing, media, mobile, multicultural, print, social media, social networking, technology, urban | No Comments »

The Untapped Side Of Hispanic Mobile Marketing

Thursday, June 4th, 2009

I just published a piece on MediaPost’s Engage Hispanic on the emerging world of Hispanic mobile web advertising -
Here is the entire piece in case you don’t want to click over:
There has been quite a bit of chatter during the last year or so about mobile marketing to Hispanics. Most of this talk has revolved [...]

Posted in advertising, hispanic, interactive, marketing, media, mobile, online | No Comments »

More Against Mobile Marketing

Wednesday, April 8th, 2009

Following up on my post last month on the death of mobile marketing, Tribble continues to bang the drum on “mobile marketing is dead.”
Does the mobile market even exist? The answer is flatly no. Before the checks were cut to develop their mobile advertising model was outdatedâ€¦ just like the phones the executives were carryingâ€¦
Virtually [...]

Posted in advertising, interactive, media, mobile, online | No Comments »