Archive for the ‘media’ Category
Hispanic Web Monitor – cont’d
Wednesday, June 20th, 2007
I got a free trial to the Hispanic Web Monitor service. I must say, it’s pretty cool. I haven’t talked to them about pricing, but I have really enjoyed my free trial. If you’re in the Hispanic market, it’s worth looking into.
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Hispanics Offline
Monday, June 18th, 2007
Portada today goes into the way-back machine to highlight some of the information in the Pew Report regarding Hispanics who are not online. According to the Pew study, 54% of Hispanic adults are not online. Despite the shrinking digital divide, half of offline Hispanics simply do not have access. As Portada points out though, the [...]
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Media Economics Group – Hispanic Online Newsletter
Friday, June 15th, 2007
[Let me begin by saying that this is not a paid plug. I just read the rest of this post and it sounds like I may work for Media Economics Group. I don't know these guys and have never even met them. I just like what I've seen of the service so far.] I’m so [...]
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Hispanics Say the Internet is “Essential” and “Cool and Exciting”
Wednesday, June 13th, 2007
According to a report from Edison Media Research, almost as many Hispanics said that the Internet was the most essential to their life (29%) as said TV was most essential (35%). Both mediums were well ahead of newspaper and radio. Additionally, when asked which media was most cool and exciting (Edison’s words, not mine), more [...]
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US Ad Spending According to Nielsen
Tuesday, June 12th, 2007
According to Nielsen, being in advertising was only fun in the first quarter of 2007 if you’re in online or Hispanic advertising. Or both.
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