media « Think Multicultural

Agility is the Key to Effective Hispanic Social Media Development

Monday, October 17th, 2011

What makes Hispanic social media more challenging than general market social media marketing and more difficult traditional Hispanic marketing? I would argue two fundamental things: • Hispanics are early adopters of new technology, especially within the social media realm (we’re basically dealing with an “early adopter” consumer segment) • Traditional Hispanic marketing is fairly predictable [...]

Posted in Facebook, hispanic, interactive, Linkedin, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, press, research, social media, social networking, technology, twitter, Web 2.0 | 2 Comments »

Has 2011 actually been the year of creative destruction in Hispanic marketing?

Thursday, September 29th, 2011

If you read my blog posts either here or on MediaPost with any regularity, you’ve likely read my controversial January 2011 piece entitled “2011: The Year Of Creative Destruction.” If you haven’t read it, give it a once over (it’s re-posted at the end of this blog) As we near the end of 2011 (isn’t [...]

Posted in advertising, blogs, Controversy, demographics, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, research, social media, social networking, technology, TV, youth | 1 Comment »

Moving beyond language in Hispanic advertising

Thursday, July 21st, 2011

David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]

Posted in advertising, blogs, demographics, hispanic, marketing, media, multicultural, Multicultural Advertising, radio, research, TV, youth | 3 Comments »

Hispanic advertising goes digital…sort of

Thursday, July 7th, 2011

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]

Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, Web 2.0 | No Comments »