media « Think Multicultural

Moving beyond language in Hispanic advertising

Thursday, July 21st, 2011

David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]

Posted in advertising, blogs, demographics, hispanic, marketing, media, multicultural, Multicultural Advertising, radio, research, TV, youth | 3 Comments »

Hispanic advertising goes digital…sort of

Thursday, July 7th, 2011

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]

Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, Web 2.0 | No Comments »

Is Univision’s in-house ad agency good for the industry?

Tuesday, June 21st, 2011

Univision is getting into the advertising agency business. Is this a good thing for the Hispanic advertising business?

Posted in advertising, Controversy, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, radio, TV, youth | 1 Comment »

Linkedin and Latinos

Thursday, June 16th, 2011

I was doing my daily ritual of looking at my LinkedIn.com “wall” when I decided to go through my roughly twice a month ritual of checking out the “People You May Know” tool. As I was scrolling through about 40-50 names (of people I didn’t actually know), I was struck by how many of the [...]

Posted in advertising, african american, asian, Facebook, hispanic, interactive, Linkedin, marketing, media, multicultural, Multicultural Advertising, online, recruitment, social media, social networking | No Comments »

Census Data And The Future of Hispanic Advertising

Thursday, June 2nd, 2011

The recent release of the full 2010 Census population figures has been driving the headlines in the world of Hispanic marketing the last few months. As anticipated by many, the full 2010 Census figures for the U.S. Hispanic population topped the 50 million mark. (50.5 million to be exact!) Fifty million is a big number, [...]

Posted in advertising, demographics, hispanic, immigration, marketing, media, multicultural, research | 4 Comments »