Archive for the ‘media’ Category
The economic slowdown and the Hispanic market: The Hispanic Advertising Market
Wednesday, October 15th, 2008
As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. As most of our readers already know, the Hispanic advertising industry has grown into a [...]
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Some thoughts on marketing to rapidly expanding Hispanic business and consumer sectors
Tuesday, October 14th, 2008
I was interviewed by an interesting publication called ComidaNews.com. They are a leading B2B trade publication for the Hispanic food and beverage industry. Check out my thoughts on the how marketing by large brands to Hispanics and Hispanic-owned businesses is changing with the times.
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Lots of Social Networks, No Business Plans
Sunday, October 12th, 2008
GigaOm did a post on Friday about the rise of HoffSpace, a new social network for fans of David Hasselhoff. Seriously. GigaOm took HoffSpace to be the signal that the social networking bubble is upon us and will soon pop like the housing bubble. The problem is that although there are thousands of social networking [...]
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Nissan’s new multicultural agency
Wednesday, October 1st, 2008
If you haven’t heard yet, Nissan has selected a team of Omnicom agencies to handle their multicultural business, valued at over $35 million per year. If you have an AdAge account, you can read the story here. I am really fascinated by the process and ultimately the decision Nissan made. Announced early in the year [...]
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Thoughts from IAB MIXX Conference
Friday, September 26th, 2008
I had the opportunity to attend the IAB MIXX Conference and Awards ceremony on Monday and Tuesday of this week. First off, I’m glad that OMMA and MIXX figured out a way to hold their annual New York conferences on different days. MIXX managed to finagle having theirs during the first two days of Advertising [...]
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