Archive for the ‘media’ Category
Hispanic Marketing Conferences and the State of the Industry
Thursday, May 2nd, 2013
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]
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We’re not the Hispanic market
Thursday, April 4th, 2013
I got some very sage advice the other day from a veteran Hispanic marketing professional. Over a lively dinner conversation, he recounted his 30+ year history in Hispanic marketing – how he got into the business, what the industry looked like in the 80s, and some lively tall-tales about the larger than life personalities and [...]
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Some Irony in AdAge’s 2010 Hispanic Fact Pack
Friday, July 30th, 2010
So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something. In addition to a solid combination of data and statisti buy viagra online without a prescription cs on everything Hispanic advertising, the Fact Pack is full of ads from Hispanic media companies and ad agencies [...]
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In Five Years
Monday, February 1st, 2010
We’ve always been believers that “The Future of Advertising is Digital.” But don’t take our word for it. Mainardo de Nardis is CEO of OMD, Mediaweek’s Global Media Agency of the Year. This year, said de Nardis, he will start planning what the agency should look like in five years. Two things are certain, he [...]
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Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 ) Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
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