Archive for the ‘media’ Category
Interesting post on LGBT market
Monday, March 8th, 2010
I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]
Budget Allocation Modeling for the Hispanic Market
Friday, February 5th, 2010
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
Read more
Tax Preparation Social Media Wars Ignore Hispanics
Wednesday, February 3rd, 2010
If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block.
AdWeek published an article on their large, integrated, and ambitious social media programs.
Missing from all the buzz is any mention of Hispanic digital media or social [...]
Children of Spanish-Speaking Moms watch less TV
Tuesday, February 2nd, 2010
Sometimes Medicine, Public Health, Public Policy, Media and Advertising intersect in some interesting ways.
The L.A. Times just ran an interesting article citing the results of a Johns Hopkins University School of Medicine study comparing the TV consumption habits of children of Spanish-speaking Hispanic moms with those of English-speaking Hispanic moms. Interestingly, the study found that [...]
In Five Years
Monday, February 1st, 2010
We’ve always been believers that “The Future of Advertising is Digital.” But don’t take our word for it. Mainardo de Nardis is CEO of OMD, Mediaweek’s Global Media Agency of the Year.
This year, said de Nardis, he will start planning what the agency should look like in five years. Two things are certain, [...]
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