Archive for the ‘marketing’ Category
Comscore vs. Comscore
Wednesday, September 19th, 2007
While I understand that research regarding Hispanics online is a bit of an overworked topic, I still don’t feel like there’s consensus out there or at least I am not aware of it. As an active professional in Hispanic online advertising I feel that there isn’t a single product that really tells us the truth [...]
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The Health of Multicultural and Interactive Advertising
Monday, September 17th, 2007
There has been a lot of noise about whether or not the ad industry will take a downturn because of the economic troubles surrounding the bursting of the housing bubble and the collapse of the subprime lending market. Silicon Alley Insider has been tracking this story for some time, following the theory that the demise [...]
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Press Release?!
Wednesday, August 22nd, 2007
“How did QuieroLatino get you to put their press release on your blog?” Well, they sent it to me. And it was relevant to what we write about. I’m a blogger. They realized that this monkey can cut-and-paste with the best of them.
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Hispanic Social Network Update – Tierra Natal
Sunday, August 19th, 2007
There is a new entrant in the Hispanic social networking world. As reported in TechCrunch, TierraNatal is aiming to connect Mexicans in Mexico, the US, and around the world.
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Why aren’t the 2008 Presidential Candidates using the Web to target Hispanics?
Thursday, August 16th, 2007
It would seem to make sense. I know, some might say that the best way to reach a mass audience of Hispanics is via television, radio, and earned media (PR). Political advertising is all about reaching a mass audience of voters, right? However, I would counter with one major issue that most candidates for public [...]
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