Archive for the ‘marketing’ Category
Trendwatching.com – “Pink Profits” Report on the LGBT Market
Tuesday, July 31st, 2007
Trendwatching.com has a report out today covering the gay community. I haven’t had a chance to read it all the way through yet, but it has a lot of information and seems What To Say When U Make Up Back With Your Ex Girlfriend interesting. More: What To Say When U Make Up Back With Your [...]
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NaCo, Macy’s and the Backlash
Monday, July 30th, 2007
NaCo is very cool. How do I know? Because of the two sure-fire 100% guaranteed leading indicators of coolness. 1. Our interns love their stuff. 2. I had never heard of it, and the interns had to explain to me what it was. Both as reliable indicators of coolness as the sun coming up in [...]
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Beckham, Futbol, Shakira, and Reggaeton
Friday, July 27th, 2007
My friends and I have a joke about David Beckham. We call him Pelé. Why? Because he is: • An aging foreign soccer star. • Past his prime but still able to play. • Still the biggest star in international soccer. • Brought into the biggest soccer market in the US. • To put a [...]
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Multicultural Marketing in Second Life – Yeah Right…
Wednesday, July 25th, 2007
I just read an interesting, and refreshingly critical Wired piece on how much money major brands are wasting on Second Life initiatives. How Madison Avenue Is Wasting Millions on a Deserted Second Life It is interesting because it follows Coca-Cola’s decision to invest in a Second Life “island” called the Virtual Thirst Pavillion, and shows [...]
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Interview with Alex López Negrete
Wednesday, July 25th, 2007
The Houston Business Journal last Friday did an interview with Alex López Negrete, founder of the eponymous* López Negrete Communications. The HBJ seems to be of the opinion that López Negrete is the AOR for Miller Brewing, and they talked to him, so we’ll take that as fact until proven otherwise. There is a lot [...]
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