marketing « Think Multicultural

Was the 2010 Census anti-climactic for the Hispanic marketing industry?

Thursday, September 1st, 2011

Anyone who has been in the business of Hispanic marketing for 20+ years will tell you that the 1990 and 2000 Census results were game-changers for the business. The two Census results that ended the 20th century brought the industry to life, catalyzed a huge expansion in both the media and advertising sides of the [...]

Posted in advertising, demographics, economics, hispanic, marketing, multicultural, Multicultural Advertising, research | No Comments »

Is Hispanic Advertising A Discipline?

Thursday, August 4th, 2011

Is Hispanic advertising just another discipline (like direct mail) or does it’s emergence represent a fundamental shift in how we advertise

Posted in advertising, african american, asian, demographics, hispanic, interactive, marketing, multicultural, Multicultural Advertising, online, research, social media, TV | No Comments »

Moving beyond language in Hispanic advertising

Thursday, July 21st, 2011

David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]

Posted in advertising, blogs, demographics, hispanic, marketing, media, multicultural, Multicultural Advertising, radio, research, TV, youth | 3 Comments »

Hispanic advertising goes digital…sort of

Thursday, July 7th, 2011

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]

Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, Web 2.0 | No Comments »