Archive for the ‘marketing’ Category
The future of Hispanic advertising agencies
Tuesday, April 13th, 2010
I was interviewed by the folks over at Produ.com last week, and they asked me my thoughts on the Home Depot Hispanic agency controversy. Needless to say, Home Depot’s decision to assign their Hispanic duties to a brand new “Hispanic” division created by their general market agency, The Richards Group, after a full review, brings [...]
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Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 ) Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
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Where’s Juliette? How Google and Facebook aren’t local enough yet.
Tuesday, March 24th, 2009
My niece’s cat, Juliette, went missing this past weekend. I wanted to help, but my niece (and presumably the cat) were in Austin, and I live in Washington DC. So I did what any new media geek would do, I started an online ad campaign. From Lost Cat in Austin First , I put up [...]
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Is This Why Mobile Marketing Companies Missed the Boat?
Tuesday, March 17th, 2009
This is a curious thought from Tribble: “Yes .. the point is that there is no need for mobile marketing… mobile progressed to the point where its just marketing… “ Have cell phones evolved into mobile devices to the point that mobile marketing is not something separate, but rather just part of a broader interactive [...]
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More chatter on the multicultural vs general market agency battles
Friday, March 13th, 2009
AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post. As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. [...]
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