marketing « Think Multicultural

Interesting post on LGBT market

Monday, March 8th, 2010

I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]

Posted in GLBT, advertising, demographics, events, interactive, marketing, media, print | No Comments »

Bicultural Identity and Multicultural Marketing

Thursday, March 4th, 2010

Knowledge@Wharton posted an article on March 3 about multicultural marketing and bicultural identity. In it they examine how “ethnic-oriented marketing can backfire and even turn multicultural consumers against a product or service.”
The findings from the study reinforce what those of us who work in multicultural marketing have known for some time – if you [...]

Posted in advertising, marketing, multicultural, research | 1 Comment »