Archive for the ‘interactive’ Category
Is Univision’s in-house ad agency good for the industry?
Tuesday, June 21st, 2011
Univision is getting into the advertising agency business. Is this a good thing for the Hispanic advertising business?
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Linkedin and Latinos
Thursday, June 16th, 2011
I was doing my daily ritual of looking at my LinkedIn.com “wall” when I decided to go through my roughly twice a month ritual of checking out the “People You May Know” tool. As I was scrolling through about 40-50 names (of people I didn’t actually know), I was struck by how many of the [...]
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Using Personas to Engage Hispanics: A “how-to guide”
Thursday, May 5th, 2011
During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]
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Introducing the Hispanic Persona Project
Thursday, March 31st, 2011
In my last article, I posited the question “Are we approaching Hispanic Social Media all wrong?” Has 40+ years of Hispanic advertising based on language, demographics, and culture led us astray in the age of social media? My thesis was, and continues to be, that marketers need to move beyond language, demographics and culture if [...]
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Are we approaching Hispanic Social Media all wrong?
Thursday, March 3rd, 2011
(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]
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