Archive for the ‘interactive’ Category
Interesting post on LGBT market
Monday, March 8th, 2010
I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]
The Changing World Of Hispanic Direct Response
Friday, March 5th, 2010
(this blog post originally ran on MediaPost’s EngageHispanic on 3/4/10)
For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. [...]
Who will take the lead on Hispanic mobile, media companies or agencies?
Tuesday, March 2nd, 2010
Who will take the lead on Hispanic mobile, media companies or agencies?
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The 2010 Census Spanish Web site
Thursday, February 25th, 2010
How the 2010 Census missed the mark with their Hispanic Web site.
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Agency Web sites: Part Deux
Thursday, February 4th, 2010
So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while living in a glass house (I never claimed my agency’s Web site was [...]
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