Archive for the ‘interactive’ Category

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The great debate: Spanish or English online?

Friday, June 14th, 2013

My former colleague and respected Hispanic digital marketer Lee Vann recently wrote a rebuttal to my latest article on Hispanic digital behavior. While I appreciate his spirited disagreement and do not disagree or dispute any of the data points he has shared in his article, they fail to make a compelling argument that because Hispanics [...]

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Posted in advertising, Controversy, demographics, digital, interactive, marketing, multicultural, online, research, TV | No Comments »

How Digital is changing the Hispanic Market

Thursday, June 6th, 2013

It’s hard to find anyone who doesn’t agree that Hispanics are one of the most digitally connected demographic groups in the U.S. We’ve all seen the data – Hispanics over-index in the adoption of technology, and in the consumption of Web, mobile and social media. I believe all of it. I see it all around [...]

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Posted in advertising, digital, e-commerce, hispanic, interactive, marketing, media, mobile, multicultural, music, online, research, retail, social media, social networking, tablets, technology, video, youth | Comments Off

Hispanic Marketing Conferences and the State of the Industry

Thursday, May 2nd, 2013

I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]

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Posted in advertising, conferences, demographics, digital, entrepreneurship, events, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, politics, PR, press, research, technology, youth | Comments Off

We’re not the Hispanic market

Thursday, April 4th, 2013

I got some very sage advice the other day from a veteran Hispanic marketing professional. Over a lively dinner conversation, he recounted his 30+ year history in Hispanic marketing – how he got into the business, what the industry looked like in the 80s, and some lively tall-tales about the larger than life personalities and [...]

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Posted in advertising, demographics, digital, hispanic, immigration, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, youth | Comments Off

Some Irony in AdAge’s 2010 Hispanic Fact Pack

Friday, July 30th, 2010

So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something. In addition to a solid combination of data and statisti buy viagra online without a prescription cs on everything Hispanic advertising, the Fact Pack is full of ads from Hispanic media companies and ad agencies [...]

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Posted in advertising, hispanic, interactive, marketing, media, mobile, online | 2 Comments »

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