Archive for the ‘interactive’ Category
The great debate: Spanish or English online?
Friday, June 14th, 2013
My former colleague and respected Hispanic digital marketer Lee Vann recently wrote a rebuttal to my latest article on Hispanic digital behavior. While I appreciate his spirited disagreement and do not disagree or dispute any of the data points he has shared in his article, they fail to make a compelling argument that because Hispanics [...]
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Hispanic Marketing Conferences and the State of the Industry
Thursday, May 2nd, 2013
I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]
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Some Irony in AdAge’s 2010 Hispanic Fact Pack
Friday, July 30th, 2010
So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something. In addition to a solid combination of data and statisti buy viagra online without a prescription cs on everything Hispanic advertising, the Fact Pack is full of ads from Hispanic media companies and ad agencies [...]
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