Tuesday, August 10th, 2010
To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.
Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons why [...]
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Posted in TV, advertising, economics, hispanic, interactive, marketing, media, multicultural, online, research | 2 Comments »
So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.
In addition to a solid combination of data and statistics on everything Hispanic advertising, the Fact Pack is full of ads from Hispanic media companies and ad agencies at the center of the industry. I counted [...]
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Posted in advertising, hispanic, interactive, marketing, media, mobile, online | 1 Comment »
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 7/1/10)
B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to [...]
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Posted in advertising, entrepreneurship, hispanic, interactive, marketing, media, online, print, research, social media, social networking | No Comments »
Wednesday, June 30th, 2010
If you still haven’t come around to the idea that technology-enabled word of mouth (WOM) marketing is the future of Hispanic advertising, check out this new research from eMarketer on how Hispanic women trust online buzz more than ads.
Although the research looked at women both in the U.S. and Mexico, Argentina, and Brazil (where they [...]
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Posted in Web 2.0, demographics, hispanic, interactive, marketing, media, research, social media, social networking | 1 Comment »