immigration « Think Multicultural

Generation 1.5 Hispanics

Thursday, February 2nd, 2012

Anyone who has ever looked at the U.S. Hispanic market views it from the lens of segmentation – or the subsets within the broader market, based on one or more shared characteristics. There are countless ways to segment the U.S. Hispanic market: age, religion, political affiliation, family size, nationality, geography, etc. However, as I’ve written [...]

Posted in advertising, hispanic, immigration, marketing, media, multicultural, Multicultural Advertising, online, politics, research, youth | No Comments »

Census Data And The Future of Hispanic Advertising

Thursday, June 2nd, 2011

The recent release of the full 2010 Census population figures has been driving the headlines in the world of Hispanic marketing the last few months. As anticipated by many, the full 2010 Census figures for the U.S. Hispanic population topped the 50 million mark. (50.5 million to be exact!) Fifty million is a big number, [...]

Posted in advertising, demographics, hispanic, immigration, marketing, media, multicultural, research | 4 Comments »

Wharton looks at “America’s Growing Hispanic Population”

Thursday, April 28th, 2011

Knowledge @ Wharton just published an interesting piece evaluating the implications of the growing Hispanic population as revealed by the latest 2010 U.S. Census numbers. I know everybody and their mother is putting out their analysis of the U.S. Census figures these days, particularly as they relate to the Hispanic population. However this article is [...]

Posted in advertising, demographics, Diversity, economics, hispanic, immigration, marketing, multicultural, politics, press, research, urban | No Comments »

Are we approaching Hispanic Social Media all wrong?

Thursday, March 3rd, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]

Posted in advertising, conferences, demographics, events, Facebook, hispanic, immigration, interactive, marketing, media, multicultural, online, print, radio, research, social media, social networking, technology, TV, twitter | 3 Comments »

Futurecasting the U.S. Hispanic Market

Thursday, February 3rd, 2011

Being successful in any commercial, philanthropic, or government enterprise requires anticipating future changes and positioning your organization to address them successfully. These changes can come in many forms, such as changing regulations, technological advances, or changes in consumer demand. One tool I have used over the years for mapping out and understanding such changes is [...]

Posted in demographics, economics, hispanic, immigration, marketing, media, multicultural, online, research, technology | No Comments »