Archive for the ‘immigration’ Category
We’re not the Hispanic market
Thursday, April 4th, 2013
I got some very sage advice the other day from a veteran Hispanic marketing professional. Over a lively dinner conversation, he recounted his 30+ year history in Hispanic marketing – how he got into the business, what the industry looked like in the 80s, and some lively tall-tales about the larger than life personalities and [...]
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The 2010 Census and the Hispanic Advertising and Media Industry
Wednesday, September 23rd, 2009
The 2010 Census might represent a difficult Catch-22 for the Hispanic advertising and media industry.
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The Hispanic Youth Market – Too Big To Ignore
Thursday, July 16th, 2009
The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.
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Social Networking Hits Critical Mass in Latin America
Wednesday, February 4th, 2009
You might have seen some interesting data put out last week by eMarketer on Social Networking penetration in Latin America, and year-over-year growth. Overall, Social Networking penetration among Internet users has grown from 78% in September 2007 to 87% in September 2008. While this may seem like only an marginally relevant statistic to U.S. marketers, [...]
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Unemployment decreases among Hispanics
Wednesday, December 17th, 2008
In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month. Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in [...]
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