Archive for the ‘hispanic’ Category
Hispanic Social Networking Update – Terra and MiGente
Tuesday, April 14th, 2009
Yesterday Terra announced that it has partnered with MiGente (owned by Interactive One) to cross-market and cross-sell their audiences. It seems that Terra is going to be managing ad sales for MiGente and sharing some content with the site. This seems like a great idea. Most observers I’ve spoken to agree that Radio One acquired [...]
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Can you say “download” in Spanish?
Thursday, April 9th, 2009
eMarketer has a post up today citing a Scarborough report on Hispanic online usage and activity. It’s well worth checking out the whole thing (click here), but I thought this was the most amazing part: [E]ven though they are slightly less likely to have broadband than the average US adult Internet user, online Hispanics were [...]
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Using Personas to Reach Hispanics Online
Thursday, April 2nd, 2009
How do you segment and target Hispanics based on their behavior online? Personas. For more on applying this digital marketing tool to the Hispanic market, check out my latest article on MediaPost’s Engage Hispanic.
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Another Hispanic agency loses a media account
Tuesday, March 31st, 2009
I was just reading how Vidal Partnership just lost the media planning and buying portion of the Sprint Hispanic account to Mindshare Multicultural. This comes about a year and half after they lost the Heineken media planning and buying chores to MediaVest. The trend to consolidate Hispanic media duties at specialist media shops is continuing [...]
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More chatter on the multicultural vs general market agency battles
Friday, March 13th, 2009
AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post. As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. [...]
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