Archive for the ‘hispanic’ Category
The economic slowdown and the Hispanic market: The Hispanic Advertising Market
Wednesday, October 15th, 2008
As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. As most of our readers already know, the Hispanic advertising industry has grown into a [...]
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Some thoughts on marketing to rapidly expanding Hispanic business and consumer sectors
Tuesday, October 14th, 2008
I was interviewed by an interesting publication called ComidaNews.com. They are a leading B2B trade publication for the Hispanic food and beverage industry. Check out my thoughts on the how marketing by large brands to Hispanics and Hispanic-owned businesses is changing with the times.
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The economic slowdown and the Hispanic market: The Hispanic Consumer Market
Monday, October 13th, 2008
A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic [...]
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Arbitron’s new PPM system’s effect on online advertising?
Monday, October 6th, 2008
As a member of the Association of Hispanic Advertising Agencies, I have been tracking the controversy regarding Arbitron’s new Portable People Meter (PPM) tracking service for radio for the last few months. This whole PPM thing appears to be a real threat to Hispanic advertising. While I have only casually been following the controversy, and [...]
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Why doesn’t Hispanic direct response get more attention?
Friday, October 3rd, 2008
I wrote a piece yesterday on the lack of Hispanic advertising industry recognition for direct response campaign. You can read the article here. It’s already stirred a lively discussion in our agency – would love to hear your thoughts and comments.
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