Archive for the ‘hispanic’ Category

The Changing World Of Hispanic Direct Response

Friday, March 5th, 2010

(this blog post originally ran on MediaPost’s EngageHispanic on 3/4/10)
For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. [...]

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Posted in TV, advertising, hispanic, interactive, online, radio | No Comments »

Who will take the lead on Hispanic mobile, media companies or agencies?

Tuesday, March 2nd, 2010

Who will take the lead on Hispanic mobile, media companies or agencies?

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Posted in advertising, hispanic, immigration, interactive, marketing, mobile, research, technology | No Comments »

The 2010 Census Spanish Web site

Thursday, February 25th, 2010

How the 2010 Census missed the mark with their Hispanic Web site.

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Posted in TV, advertising, hispanic, interactive, marketing, online | No Comments »

Budget Allocation Modeling for the Hispanic Market

Friday, February 5th, 2010

An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.

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Posted in advertising, demographics, economics, hispanic, marketing, media, research | No Comments »