GLBT « Think Multicultural

Planet Out Looking for a Way Out?

Tuesday, January 22nd, 2008

Despite Bill Gates’ investment, PlanetOut continues to have problems. According to news reports, PlanetOut has retained Allen & Company to assist in the exploration of strategic alternatives, including a possible sale of the company. I continue to believe that the Gay & Lesbian media and advertising market continues to be an excellent market in the [...]

Posted in GLBT, interactive, media, multicultural, online | No Comments »

The Threat and Opportunity in the Multicultural Market

Tuesday, December 11th, 2007

I had a terrific meeting yesterday morning. It was coffee with two guys from a general market ad agency. One was an account manager and the other was their head of multicultural initiatives. The great thing about this meeting was that they were as happy to be meeting with me (a media person) as I [...]

Posted in advertising, african american, GLBT, hispanic, interactive, marketing, media, multicultural, online | 1 Comment »

eMarketer Gets a Clue and Maybe I Need One Too

Wednesday, August 15th, 2007

In its review of the AdAge Hispanic Fact Pack, eMarketer noted that “[t]argeting online ads at Hispanic Americans makes sense” and that in the future ads will be “dynamically generated in the user’s language of choice, based on his or her past online behavior.” My first reaction was “Well duh. Wake up! That’s not the [...]

Posted in advertising, african american, GLBT, hispanic, interactive, marketing, media, multicultural, online, research | 1 Comment »

What will multicultural ad spend look like by 2011?

Tuesday, August 7th, 2007

It seems like there is at least a weekly report or article on the rapid growth of Internet ad spending. However, today a report by private equity firm Veronis Suhler Stevenson took it a step further – claiming that by 2011 spending on Internet advertising will reach $62 billion and “become the nation’s leading ad [...]

Posted in advertising, african american, GLBT, hispanic, interactive, marketing, media, multicultural, online, press, research | No Comments »

Equality Forum Study – Gays Voted As a Block In Philadelphia Mayoral Primary

Wednesday, August 1st, 2007

The Equality Forum released a study that “suggests that gay and lesbian voters voted as a block in the recent mayoral primary election in Philadelphia and that gay and lesbian voters were markedly more likely to support their candidate than their neighbors.” The study doesn’t try find the causes of the gay voting block, only [...]

Posted in GLBT, multicultural, politics, research | No Comments »