GLBT « Think Multicultural

Gay and Lesbian Internet Users

Tuesday, July 8th, 2008

I finally had a chance to read through the November 2007 eMarketer Report: “Gay and Lesbian Internet Users:The GLBT Community.” First off, if you are at all interested in the GLBT community, this report is a must-read (I know, it’s $695 – but well worth it). The 20 page report pulls together a lot of [...]

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Ad:tech Miami thoughts on the agency of the future

Thursday, June 5th, 2008

I just left Miami Beach and the 2nd annual ad:tech Miami conference. Per Danny’s earlier post, there was a noticeable drop in attendance from last year (I didn’t attend, but I also heard the same comments from past attendees). However, I was found most of the panel discussions insightful and interesting – particularly the ones [...]

Posted in advertising, african american, asian, conferences, GLBT, hispanic, interactive, marketing, media, mobile, multicultural, online | No Comments »

The future of advertising is digital

Friday, March 14th, 2008

As part of a panel discussion I took part in on Tuesday at the Multicultural Media Expo in Los Angeles, CA, I was asked to provide my perspective on how clients, agencies and media are responding to the demand for digital. That’s obviously a broad topic that can be interpreted many ways. For my part, [...]

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Publishers: don’t get lazy!

Friday, February 1st, 2008

As a practicing professional in the online media industry I truly cherish the relationships that I have established with our online media partners. These relationships can be a key factor when it comes to delivering results for our clients. To my disappointment, I have noticed that most publishers are highly involved when it comes to [...]

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Planet Out Looking for a Way Out?

Tuesday, January 22nd, 2008

Despite Bill Gates’ investment, PlanetOut continues to have problems. According to news reports, PlanetOut has retained Allen & Company to assist in the exploration of strategic alternatives, including a possible sale of the company. I continue to believe that the Gay & Lesbian media and advertising market continues to be an excellent market in the [...]

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