GLBT « Think Multicultural

Interesting post on LGBT market

Monday, March 8th, 2010

I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]

Posted in GLBT, advertising, demographics, events, interactive, marketing, media, print | No Comments »

[Multicultural] Thoughts from BlogWorld

Wednesday, October 28th, 2009

As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]

Posted in GLBT, african american, asian, blogs, conferences, demographics, events, hispanic, marketing, multicultural, social media, urban | 2 Comments »

The continued, subtle and incessant attack on multicultural agencies

Monday, June 1st, 2009

Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies.
Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the general [...]

Posted in GLBT, advertising, african american, asian, hispanic, marketing, media, urban | No Comments »

BusinessWeek article on Minority Online Marketing

Friday, December 19th, 2008

If you haven’t seen it, BusinessWeek published a piece on the growth and opportunity in multicultural online marketing.
While the article quotes some new data from eMarketer (based on some not-so-new data from sources like Pew and the ANA), it’s a nice affirmation of the growing importance of digital advertising in the multicultural markets.
There [...]

Posted in GLBT, advertising, african american, asian, demographics, hispanic, interactive, marketing, media, multicultural, online, press, social networking | No Comments »