Archive for the ‘GLBT’ Category

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Multicultural Blogging Panel Discussion at BlogWorld Expo

Friday, October 16th, 2009

The term “multicultural” has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]

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Posted in african american, asian, blogs, conferences, events, GLBT, hispanic, multicultural, Multicultural Advertising, social media, social networking | No Comments »

BusinessWeek article on Minority Online Marketing

Friday, December 19th, 2008

If you haven’t seen it, BusinessWeek published a piece on the growth and opportunity in multicultural online marketing. While the article quotes some new data from eMarketer (based on some not-so-new data from sources like Pew and the ANA), it’s a nice affirmation of the growing importance of digital advertising in the multicultural markets. There [...]

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Posted in advertising, african american, asian, demographics, GLBT, hispanic, interactive, marketing, media, multicultural, online, press, social networking | No Comments »

Gay and Lesbian Internet Users

Tuesday, July 8th, 2008

I finally had a chance to read through the November 2007 eMarketer Report: “Gay and Lesbian Internet Users:The GLBT Community.” First off, if you are at all interested in the GLBT community, this report is a must-read (I know, it’s $695 – but well worth it). The 20 page report pulls together a lot of [...]

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Posted in advertising, GLBT, interactive, marketing, media, online, social networking | No Comments »

Ad:tech Miami thoughts on the agency of the future

Thursday, June 5th, 2008

I just left Miami Beach and the 2nd annual ad:tech Miami conference. Per Danny's earlier post, there was a noticeable drop in attendance from last year (I didn't attend, but I also heard the same comments from past attendees). However, I was found most of the panel discussions insightful and interesting – particularly the ones [...]

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Posted in advertising, african american, asian, conferences, GLBT, hispanic, interactive, marketing, media, mobile, multicultural, online | Comments Off

The future of advertising is digital

Friday, March 14th, 2008

As part of a panel discussion I took part in on Tuesday at the Multicultural Media Expo in Los Angeles, CA, I was asked to provide my perspective on how clients, agencies and media are responding to the demand for digital. That's obviously a broad topic that can be interpreted many ways. For my part, [...]

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Posted in advertising, african american, asian, GLBT, hispanic, interactive, marketing, media, multicultural, online | Comments Off

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