Archive for the ‘GLBT’ Category
Interesting post on LGBT market
Monday, March 8th, 2010
I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog. If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post. As advertising continues to shift away from mass marketing focused on reach and frequency on broad [...]
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[Multicultural] Thoughts from BlogWorld
Wednesday, October 28th, 2009
As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]
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Multicultural Blogging Panel Discussion at BlogWorld Expo
Friday, October 16th, 2009
The term “multicultural†has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]
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The continued, subtle and incessant attack on multicultural agencies
Monday, June 1st, 2009
Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies. Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the [...]
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BusinessWeek article on Minority Online Marketing
Friday, December 19th, 2008
If you haven’t seen it, BusinessWeek published a piece on the growth and opportunity in multicultural online marketing. While the article quotes some new data from eMarketer (based on some not-so-new data from sources like Pew and the ANA), it’s a nice affirmation of the growing importance of digital advertising in the multicultural markets. There [...]
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