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2011: The Year of Creative Destruction in Hispanic Marketing

Thursday, January 6th, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 1/6/2011) I made the bold prediction almost a year ago today that Hispanic marketing was in for big changes in 2011. I have to admit I think I will be proven wrong. I think 2011 will result in even more changes [...]

Posted in advertising, demographics, Facebook, hispanic, interactive, marketing, mobile, multicultural, Multicultural Advertising, online, PR, print, research, social media, social networking | 9 Comments »

Thoughts on the Latino2 Conference and LATISM in general

Wednesday, September 29th, 2010

On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]

Posted in advertising, blogs, conferences, demographics, events, Facebook, hispanic, interactive, marketing, media, multicultural, online, PR, social media, social networking, technology, Web 2.0 | 1 Comment »

Hispanics are more social, but do they behave differently in social media?

Thursday, September 2nd, 2010

(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10) If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social. Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly [...]

Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, online, PR, research, social media, social networking, technology, twitter, Web 2.0 | 2 Comments »

Using social media to build a Hispanic community online

Thursday, October 1st, 2009

It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr). Unfortunately, there isn’t a lot of discussion as to how to [...]

Posted in advertising, demographics, Facebook, hispanic, interactive, marketing, multicultural, online, social media, social networking, Web 2.0 | No Comments »

The Hispanic Youth Market – Too Big To Ignore

Thursday, July 16th, 2009

The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.

Posted in advertising, blogs, demographics, Facebook, hispanic, immigration, interactive, marketing, media, multicultural, Multicultural Advertising, music, online, print, radio, research, social media, social networking, TV | No Comments »

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