Archive for the ‘Facebook’ Category

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Agility is the Key to Effective Hispanic Social Media Development

Monday, October 17th, 2011

What makes Hispanic social media more challenging than general market social media marketing and more difficult traditional Hispanic marketing? I would argue two fundamental things: • Hispanics are early adopters of new technology, especially within the social media realm (we’re basically dealing with an “early adopter” consumer segment) • Traditional Hispanic marketing is fairly predictable [...]

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Posted in Facebook, hispanic, interactive, Linkedin, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, press, research, social media, social networking, technology, twitter, Web 2.0 | 2 Comments »

Hispanic advertising goes digital…sort of

Thursday, July 7th, 2011

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]

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Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, Web 2.0 | No Comments »

Linkedin and Latinos

Thursday, June 16th, 2011

I was doing my daily ritual of looking at my LinkedIn.com “wall” when I decided to go through my roughly twice a month ritual of checking out the “People You May Know” tool. As I was scrolling through about 40-50 names (of people I didn’t actually know), I was struck by how many of the [...]

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Posted in advertising, african american, asian, Facebook, hispanic, interactive, Linkedin, marketing, media, multicultural, Multicultural Advertising, online, recruitment, social media, social networking | No Comments »

Using Personas to Engage Hispanics: A “how-to guide”

Thursday, May 5th, 2011

During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]

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Posted in advertising, demographics, e-commerce, Facebook, hispanic, interactive, marketing, media, metrics, mobile, multicultural, Multicultural Advertising, online, press, research, social media, technology | No Comments »

Are we approaching Hispanic Social Media all wrong?

Thursday, March 3rd, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]

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Posted in advertising, conferences, demographics, events, Facebook, hispanic, immigration, interactive, marketing, media, multicultural, online, print, radio, research, social media, social networking, technology, TV, twitter | 3 Comments »

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