Archive for the ‘Facebook’ Category
Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10)
If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social.
Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly social [...]
Using social media to build a Hispanic community online
Thursday, October 1st, 2009
It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr).
Unfortunately, there isn’t a lot of discussion as to how to successfully [...]
The Hispanic Youth Market – Too Big To Ignore
Thursday, July 16th, 2009
The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.
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How to reach [multicultural] youth
Tuesday, July 14th, 2009
Some interesting reports and articles on how to reach multicultural and general market youth
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MySpace Latino no more?
Thursday, July 9th, 2009
MySpace Latino appears to be out of business. This brings up some big questions about the Hispanic digital advertising industry.
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