Think Multicultural

At the Multicultural Media Expo on Tuesday I gave a talk on the future of multicultural advertising. Surprisingly enough, I pointed out that general market media consumption, and therefore ad dollars, are moving online very quickly, and that multicultural markets are following that same trend. If marketers don’t get ahead of that curve, they’re going to get left behind.

In that presentation I showed a lot of numbers indicating my case, including declines in TV ad dollars, radio listenership, and newspaper readers contrasted with huge gains in online users and ad dollars. Henry Blodget at Silicon Alley Insider further makes my case with a post analyzing the 2007 numbers of publicly traded media companies.

In short, Blodget says that online media is blowing away traditional media and Google is leading the charge. Check out the post.

For those of you in the L.A. area, I highly recommend you stop by the Multicultural Media Expo taking place at the LA Convention Center 3/11 - 3/12.

In addition to an exhibit floor with lots of multicultural media and advertising companies, there will be 13 different panels discussions that should be very interesting. You will also be able to hear Danny Allen from Admixture and myself rant in person about various multicultural media and marketing issues. Stop by and say hello if you can.

For those of you who can’t make it, we’ll be sure to provide you with coverage of the event on ThinkMulticultural.com

If you’re in Texas and interested in Hispanic online advertising, join Admixture at Z’Tejas in Austin tomorrow for Hispanic Online Advertising 101.

There’s more information here.