Archive for the ‘events’ Category

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As Agencies Evolve, Where Do Hispanic Shops Fit?

Thursday, May 6th, 2010

(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10) Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing. Corcoran’s session, entitled “The Role [...]

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Posted in advertising, conferences, events, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, PR, research, social media | 1 Comment »

Interesting post on LGBT market

Monday, March 8th, 2010

I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog. If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post. As advertising continues to shift away from mass marketing focused on reach and frequency on broad [...]

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Posted in advertising, demographics, events, GLBT, interactive, marketing, media, print | No Comments »

[Multicultural] Thoughts from BlogWorld

Wednesday, October 28th, 2009

As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]

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Posted in african american, asian, blogs, conferences, demographics, events, GLBT, hispanic, marketing, multicultural, social media, urban | 2 Comments »

Multicultural Blogging Panel Discussion at BlogWorld Expo

Friday, October 16th, 2009

The term “multicultural” has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]

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Posted in african american, asian, blogs, conferences, events, GLBT, hispanic, multicultural, Multicultural Advertising, social media, social networking | No Comments »

More chatter on the multicultural vs general market agency battles

Friday, March 13th, 2009

AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post. As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. [...]

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Posted in advertising, african american, asian, events, hispanic, interactive, marketing, multicultural, online, urban | No Comments »

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