Archive for the ‘events’ Category
More chatter on the multicultural vs general market agency battles
Friday, March 13th, 2009
AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post.
As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. According [...]
New Years Resolutions for Hispanic Marketers
Friday, December 12th, 2008
As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]
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Thoughts from IAB MIXX Conference
Friday, September 26th, 2008
I had the opportunity to attend the IAB MIXX Conference and Awards ceremony on Monday and Tuesday of this week.
First off, I’m glad that OMMA and MIXX figured out a way to hold their annual New York conferences on different days. MIXX managed to finagle having theirs during the first two days of Advertising [...]
DM Days and Directo Day in New York
Friday, June 13th, 2008
I just finished up 3 days at the DM Days conference in New York, of which the 3rd day included the Hispanic Directo Day.
Overall, the conference was well attended with very good break-out panels. I thought it was particularly notable that more than 25% of the sessions focused on digital marketing. In fact, there were [...]
12th Annual Hispanic Marketing Midwest Conference
Thursday, May 1st, 2008
Another day, another conference in another city!
I just got back from the 12th Annual Hispanic Marketing Midwest Conference in St. Paul, Minnesota… yes, you read that correctly, Minnesota. This is the 12th installment of what I didn’t realize is the one of the largest Hispanic marketing conferences in the Midwest. In fact, I didn’t realize [...]
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