Archive for the ‘events’ Category

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Interesting post on LGBT market

Monday, March 8th, 2010

I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]

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Posted in GLBT, advertising, demographics, events, interactive, marketing, media, print | No Comments »

[Multicultural] Thoughts from BlogWorld

Wednesday, October 28th, 2009

As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]

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Posted in GLBT, african american, asian, blogs, conferences, demographics, events, hispanic, marketing, multicultural, social media, urban | 2 Comments »

Multicultural Blogging Panel Discussion at BlogWorld Expo

Friday, October 16th, 2009

The term “multicultural” has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]

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Posted in GLBT, Multicultural Advertising, african american, asian, blogs, conferences, events, hispanic, multicultural, social media, social networking | No Comments »

More chatter on the multicultural vs general market agency battles

Friday, March 13th, 2009

AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post.
As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. According [...]

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Posted in advertising, african american, asian, events, hispanic, interactive, marketing, multicultural, online, urban | No Comments »

New Years Resolutions for Hispanic Marketers

Friday, December 12th, 2008

As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]

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Posted in advertising, demographics, economics, events, hispanic, immigration, interactive, marketing, media, mobile, multicultural, online, radio, research | No Comments »

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