Archive for the ‘events’ Category

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More on “Digital Divas”

Tuesday, March 8th, 2011

So my last post appears to have rubbed some folks the wrong way. Let me clear the air. First, I was not criticizing the “Digital Divas” event, belittling the panelists, or in any way questioning the quality of the event. Second, I was not writing an article summarizing the particulars of the event, as a [...]

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Posted in blogs, conferences, Controversy, events, hispanic, marketing, media, multicultural, online, PR, social media | 4 Comments »

“Digital Divas”: Another Example of the Digital Divide

Sunday, March 6th, 2011

A story on HispanicPRBlog.com caught my attention today – and not for the reasons you might think. The story was about an event organized by Porter Novelli and attended by numerous top Hispanic PR firms interviewing “Digital Divas.” The reason the story caught my attention was that I assumed it was an event featuring Latina [...]

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Posted in events, hispanic, media, online, PR | 7 Comments »

Are we approaching Hispanic Social Media all wrong?

Thursday, March 3rd, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]

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Posted in advertising, conferences, demographics, events, Facebook, hispanic, immigration, interactive, marketing, media, multicultural, online, print, radio, research, social media, social networking, technology, TV, twitter | 3 Comments »

Thoughts on the Latino2 Conference and LATISM in general

Wednesday, September 29th, 2010

On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]

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Posted in advertising, blogs, conferences, demographics, events, Facebook, hispanic, interactive, marketing, media, multicultural, online, PR, social media, social networking, technology, Web 2.0 | 1 Comment »

Recruiting Hispanics in the Digital Age

Thursday, June 3rd, 2010

(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 6/3/10) An encouraging sign that could indicate the economy is on the mend is increased interest from diverse organizations (Fortune 1000, government, non-profit, etc.) in recruitment advertising and outreach. One area of significant interest is diversity recruitment. More and more organizations in [...]

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Posted in advertising, conferences, Diversity, events, hispanic, interactive, marketing, online, recruitment, social media, social networking, Web 2.0 | 2 Comments »

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