Archive for the ‘entrepreneurship’ Category
The economic slowdown and the Hispanic market: Hispanic Business
Tuesday, October 21st, 2008
In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses.
First, some data to understand the market:
– Hispanic Business magazine’s HispanTelligence estimates there are 2.2 million Hispanic-owned businesses generating close to $388.7 billion in revenues this [...]
The economic slowdown and the Hispanic market: The Hispanic Consumer Market
Monday, October 13th, 2008
A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic [...]
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Traditional Media Companies are Trying to Catch Up
Sunday, April 6th, 2008
CNNMoney.com has an article about the new ad network that Forbes announced recently. The article discusses how Forbes’ effort is an attempt by a traditional media company to compete with the online advertising clout wielded by the big guys such as Yahoo and Google.
It also discusses how some of the “ad networks†created by traditional [...]
NY Times Article on John Gallegos
Tuesday, October 16th, 2007
Way back sometime in September, the New York times did a profile of John Gallegos from Grupo Gallegos.
The article does a decent job of talking about the attractiveness of the Hispanic market overall and the Hispanic ad market in particular.
The story includes this quote by Gallegos on why anyone would advertise to the [...]
The (re)launch
Tuesday, October 2nd, 2007
Today I feel like I’m 23 again. Today feels a lot like September 29, 1999. On that day, I was caught up in all of the excitement, nervousness, and anticipation tied to the launch of my first business. The company was called TuRumbo.com – a bilingual network of online Hispanic city guides. The company was [...]
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