entrepreneurship « Think Multicultural

8 Predictions that Won’t Happen in Hispanic Marketing in 2012

Thursday, January 5th, 2012

It’s that time of year – when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I’ve decided to make 8 predictions of what I don’t [...]

Posted in advertising, demographics, entrepreneurship, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, print, radio, research, social media, social networking, TV, twitter | No Comments »

Engaging Hispanic Businesses

Thursday, July 1st, 2010

(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 7/1/10) B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to [...]

Posted in advertising, entrepreneurship, hispanic, interactive, marketing, media, online, print, research, social media, social networking | No Comments »

A lack of innovation in Hispanic digital media

Wednesday, March 31st, 2010

The last 2 years have been uninspiring in the Hispanic digital media industry. This worries me…

Posted in economics, entrepreneurship, hispanic, interactive, media, online | No Comments »

The economic slowdown and the Hispanic market: Hispanic Business

Tuesday, October 21st, 2008

In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses. First, some data to understand the market: – Hispanic Business magazineâ€™s HispanTelligence estimates there are 2.2 million Hispanic-owned businesses generating close to $388.7 billion in revenues [...]

Posted in demographics, economics, entrepreneurship, hispanic, immigration, research | 1 Comment »

The economic slowdown and the Hispanic market: The Hispanic Consumer Market

Monday, October 13th, 2008

A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic [...]

Posted in demographics, economics, entrepreneurship, hispanic, immigration, multicultural, press, research | No Comments »