Archive for the ‘entrepreneurship’ Category
Engaging Hispanic Businesses
Thursday, July 1st, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 7/1/10)
B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to [...]
A lack of innovation in Hispanic digital media
Wednesday, March 31st, 2010
The last 2 years have been uninspiring in the Hispanic digital media industry. This worries me…
Read more
The economic slowdown and the Hispanic market: Hispanic Business
Tuesday, October 21st, 2008
In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses.
First, some data to understand the market:
– Hispanic Business magazine’s HispanTelligence estimates there are 2.2 million Hispanic-owned businesses generating close to $388.7 billion in revenues this [...]
The economic slowdown and the Hispanic market: The Hispanic Consumer Market
Monday, October 13th, 2008
A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic [...]
Read more
Traditional Media Companies are Trying to Catch Up
Sunday, April 6th, 2008
CNNMoney.com has an article about the new ad network that Forbes announced recently. The article discusses how Forbes’ effort is an attempt by a traditional media company to compete with the online advertising clout wielded by the big guys such as Yahoo and Google.
It also discusses how some of the “ad networks†created by traditional [...]
Search the blog
Read the popular posts & comments
See blog posts from the past
