Ad:Tech Miami is this week. I’m hearing from several sources that attendance is way down from last year. Where is everybody? Are people cutting back on expenses because of worries about the economy? Is Hispanic advertising so busy that nobody has time to go have drinks on Batanga’s dime? Or Terra’s?
If you went to Ad:Tech Miami last year but didn’t go this year, drop us a line and tell us why.
You can probably tell that there are three things that occupy my professional time – advertising, online media, and economics. The Tribble Ad Agency had a really interesting post yesterday that hits the intersection of all three. I can’t say for sure that they’re right, but it’s interesting for sure.
There has been a lot of talk lately about whether online advertising will be hurt at all by a slowdown in the economy. The short answer has to be yes. Almost nobody does better in a bad economy, particularly in advertising. Some people argue that because of its measurability and cost-effectiveness that web advertising will pick up on a downturn at the expense of other media. It seems that these qualities could possibly soften the downturn, but if the economy goes bad, it won’t be roses.
WebMD is already feeling the pain.
And if you think your website is important to your audience, I guarantee it’s not as important as their morning coffee.
Yikes!