economics « Think Multicultural

Felipe Korzenny’s Hispanic Marketing Trends for 2009

Tuesday, November 25th, 2008

There is a new post today on the rarely updated and often interesting blog of Dr. Felipe Korzenny. It contains his positive trends for Hispanic marketing in 2009 and the future beyond that. Several of the points fit well with Jose’s three part series (part 1, part 2, part 3) on the US Hispanic market. [...]

Posted in advertising, demographics, economics, hispanic, marketing, multicultural | No Comments »

The economic slowdown and the Hispanic market: Hispanic Business

Tuesday, October 21st, 2008

In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses. First, some data to understand the market: – Hispanic Business magazineâ€™s HispanTelligence estimates there are 2.2 million Hispanic-owned businesses generating close to $388.7 billion in revenues [...]

Posted in demographics, economics, entrepreneurship, hispanic, immigration, research | 1 Comment »

Digital advertising in the downturn

Friday, October 17th, 2008

I will be finishing my three-part series on the Hispanic economy by looking at the Hispanic business market on Monday. In the interim, I wanted to share some quick thoughts on Google’s quarterly earnings report for Q3 that came out earlier this week. Google beat analyst estimates and showed growth in both revenue and earnings. [...]

Posted in advertising, economics, interactive, marketing, media, online, research | No Comments »

The economic slowdown and the Hispanic market: The Hispanic Advertising Market

Wednesday, October 15th, 2008

As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. As most of our readers already know, the Hispanic advertising industry has grown into a [...]

Posted in advertising, economics, hispanic, marketing, media, multicultural, online, press, print, radio, TV | 3 Comments »

The economic slowdown and the Hispanic market: The Hispanic Consumer Market

Monday, October 13th, 2008

A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic [...]

Posted in demographics, economics, entrepreneurship, hispanic, immigration, multicultural, press, research | No Comments »