economics « Think Multicultural

Tough Times for Old Media (and New?)

Monday, January 12th, 2009

Over at Silicon Alley Insider has a link to an article following up on the impending demise of the Seattle Post-Intelligencer. The article discusses the P-I and other old media properties in trouble: The most endangered of the media sectors is the newspaper industry. The Seattle Post-Intelligencer and Denver’s Rocky Mountain News have already been [...]

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Unemployment decreases among Hispanics

Wednesday, December 17th, 2008

In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month. Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in [...]

Posted in demographics, economics, hispanic, immigration, multicultural, politics, press, research | No Comments »

New Years Resolutions for Hispanic Marketers

Friday, December 12th, 2008

As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]

Posted in advertising, demographics, economics, events, hispanic, immigration, interactive, marketing, media, mobile, multicultural, online, radio, research | No Comments »

Tough times are opportunities for advertising

Wednesday, December 10th, 2008

A recent Knowledge@Wharton article, referencing opinions from a couple of Wharton business school professors, makes a very strong case against cutting advertising budgets during economic slowdowns . You can read the entire article here. According to the Wharton professors, slashing advertising spending during recessions is a bad idea for a couple of key reasons, including: [...]

Posted in advertising, economics, interactive, marketing, media, multicultural, online | No Comments »

Juan Tornoe on Latino Immigrants and the Current Economic Crisis

Tuesday, December 2nd, 2008

Juan Tornoe, who normally writes the HispanicTrending blog, has a post up on the Anderson Cooper 360 blog today on how the economic climate will affect Hispanic immigrants. You can check it out here.

Posted in economics, hispanic, immigration, marketing, multicultural | No Comments »