Archive for the ‘economics’ Category
“Blue Ocean” Strategy for Hispanic Marketing Competitive Advantage
Tuesday, August 10th, 2010
To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.
Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons why [...]
The future of Hispanic advertising agencies
Tuesday, April 13th, 2010
I was interviewed by the folks over at Produ.com last week, and they asked me my thoughts on the Home Depot Hispanic agency controversy. Needless to say, Home Depot’s decision to assign their Hispanic duties to a brand new “Hispanic” division created by their general market agency, The Richards Group, after a full review, brings [...]
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A lack of innovation in Hispanic digital media
Wednesday, March 31st, 2010
The last 2 years have been uninspiring in the Hispanic digital media industry. This worries me…
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Budget Allocation Modeling for the Hispanic Market
Friday, February 5th, 2010
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
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The 2010 Census and the Hispanic Advertising and Media Industry
Wednesday, September 23rd, 2009
The 2010 Census might represent a difficult Catch-22 for the Hispanic advertising and media industry.
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