Archive for the ‘economics’ Category
Budget Allocation Modeling for the Hispanic Market
Friday, February 5th, 2010
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
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The 2010 Census and the Hispanic Advertising and Media Industry
Wednesday, September 23rd, 2009
The 2010 Census might represent a difficult Catch-22 for the Hispanic advertising and media industry.
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Hispanic Unemployment Below General Market
Tuesday, February 24th, 2009
The Pew Hispanic Center released a new report earlier this month that is consistent with some of my earlier posts (Hispanics present a promising alternative to the overleveraged consumer and Unemployment decreases among Hispanics) about the resiliency of the Hispanic market vis-a-vis the general market.
According to the Pew Hispanic Center’s “Unemployment Rises Sharply Among Latino [...]
Hispanics present a promising alternative to the overleveraged consumer
Thursday, January 22nd, 2009
I just wrote a piece for MediaPost’s EngageHispanic newsletter looking at how the Hispanic consumer will fare vis-Ã -vis the broader consumer market as we work through this massive deleveraging.
You can read the piece by clicking here.
Tough Times for Old Media (and New?)
Monday, January 12th, 2009
Over at Silicon Alley Insider has a link to an article following up on the impending demise of the Seattle Post-Intelligencer. The article discusses the P-I and other old media properties in trouble:
The most endangered of the media sectors is the newspaper industry. The Seattle Post-Intelligencer and Denver’s Rocky Mountain News have already been [...]
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