economics « Think Multicultural

Was the 2010 Census anti-climactic for the Hispanic marketing industry?

Thursday, September 1st, 2011

Anyone who has been in the business of Hispanic marketing for 20+ years will tell you that the 1990 and 2000 Census results were game-changers for the business. The two Census results that ended the 20th century brought the industry to life, catalyzed a huge expansion in both the media and advertising sides of the [...]

Posted in advertising, demographics, economics, hispanic, marketing, multicultural, Multicultural Advertising, research | No Comments »

Wharton looks at “America’s Growing Hispanic Population”

Thursday, April 28th, 2011

Knowledge @ Wharton just published an interesting piece evaluating the implications of the growing Hispanic population as revealed by the latest 2010 U.S. Census numbers. I know everybody and their mother is putting out their analysis of the U.S. Census figures these days, particularly as they relate to the Hispanic population. However this article is [...]

Posted in advertising, demographics, Diversity, economics, hispanic, immigration, marketing, multicultural, politics, press, research, urban | No Comments »

Futurecasting the U.S. Hispanic Market

Thursday, February 3rd, 2011

Being successful in any commercial, philanthropic, or government enterprise requires anticipating future changes and positioning your organization to address them successfully. These changes can come in many forms, such as changing regulations, technological advances, or changes in consumer demand. One tool I have used over the years for mapping out and understanding such changes is [...]

Posted in demographics, economics, hispanic, immigration, marketing, media, multicultural, online, research, technology | No Comments »

“Blue Ocean” Strategy for Hispanic Marketing Competitive Advantage

Tuesday, August 10th, 2010

To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic. Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons [...]

Posted in advertising, economics, hispanic, interactive, marketing, media, multicultural, online, research, TV | 2 Comments »

The future of Hispanic advertising agencies

Tuesday, April 13th, 2010

I was interviewed by the folks over at Produ.com last week, and they asked me my thoughts on the Home Depot Hispanic agency controversy. Needless to say, Home Depot’s decision to assign their Hispanic duties to a brand new “Hispanic” division created by their general market agency, The Richards Group, after a full review, brings [...]

Posted in advertising, economics, hispanic, marketing | 2 Comments »