Archive for the ‘e-commerce’ Category
Hispanics and E-commerce
Thursday, August 5th, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10)
Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white paper [...]
Can you say “download” in Spanish?
Thursday, April 9th, 2009
eMarketer has a post up today citing a Scarborough report on Hispanic online usage and activity. It’s well worth checking out the whole thing (click here), but I thought this was the most amazing part:
[E]ven though they are slightly less likely to have broadband than the average US adult Internet user, online Hispanics [...]
Selling Online? Reach Out to the Asian Market
Monday, March 16th, 2009
eMarketer had a report recently on “The Dwindling Digital Divide.” The article focused on how African-Americans are increasingly going online.
However, what I found was interesting was the huge amount by which Asian-Americans over-index in online shopping and buying. Seventy percent of Asian-Americans say they shop online, as compared to fifty-six percent of [...]
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