e-commerce « Think Multicultural

Using Personas to Engage Hispanics: A “how-to guide”

Thursday, May 5th, 2011

During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age. In my last post, I made a case for why I felt personas were an effective behavioral model to guide not just social media efforts [...]

Posted in advertising, demographics, e-commerce, Facebook, hispanic, interactive, marketing, media, metrics, mobile, multicultural, Multicultural Advertising, online, press, research, social media, technology | No Comments »

MTV Research on Online Hispanic Youth

Wednesday, January 5th, 2011

I finally got around to reading a recent MediaPost Engage Hispanic post by Nancy Tellet and Jose Tillan from MTV Networks on some research they shared at the AHAA Conference back in November on Hispanic Youth and their online behavior and attitudes. It’s a short read and worth a few minutes of your time. While [...]

Posted in advertising, blogs, conferences, e-commerce, hispanic, interactive, marketing, multicultural, online, research, social media | No Comments »

Hispanics and E-commerce

Thursday, August 5th, 2010

(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10) Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white [...]

Posted in blogs, demographics, e-commerce, hispanic, marketing, mobile, multicultural, online, research | No Comments »

Can you say “download” in Spanish?

Thursday, April 9th, 2009

eMarketer has a post up today citing a Scarborough report on Hispanic online usage and activity. It’s well worth checking out the whole thing (click here), but I thought this was the most amazing part: [E]ven though they are slightly less likely to have broadband than the average US adult Internet user, online Hispanics were [...]

Posted in advertising, e-commerce, hispanic, marketing, multicultural, online, podcasts | No Comments »

Selling Online? Reach Out to the Asian Market

Monday, March 16th, 2009

eMarketer had a report recently on “The Dwindling Digital Divide.” The article focused on how African-Americans are increasingly going online. However, what I found was interesting was the huge amount by which Asian-Americans over-index in online shopping and buying. Seventy percent of Asian-Americans say they shop online, as compared to fifty-six percent of all Americans. [...]

Posted in asian, e-commerce, online, research | No Comments »