Archive for the ‘e-commerce’ Category

Can you say “download” in Spanish?

Thursday, April 9th, 2009

eMarketer has a post up today citing a Scarborough report on Hispanic online usage and activity. It’s well worth checking out the whole thing (click here), but I thought this was the most amazing part:
[E]ven though they are slightly less likely to have broadband than the average US adult Internet user, online Hispanics [...]

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Posted in advertising, e-commerce, hispanic, marketing, multicultural, online, podcasts | No Comments »

Selling Online? Reach Out to the Asian Market

Monday, March 16th, 2009

eMarketer had a report recently on “The Dwindling Digital Divide.” The article focused on how African-Americans are increasingly going online.
However, what I found was interesting was the huge amount by which Asian-Americans over-index in online shopping and buying. Seventy percent of Asian-Americans say they shop online, as compared to fifty-six percent of [...]

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Posted in asian, e-commerce, online, research | No Comments »

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