Archive for the ‘digital’ Category

Hispanic Marketing Conferences and the State of the Industry

Thursday, May 2nd, 2013

I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]

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Posted in advertising, conferences, demographics, digital, entrepreneurship, events, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, politics, PR, press, research, technology, youth | No Comments »

We’re not the Hispanic market

Thursday, April 4th, 2013

I got some very sage advice the other day from a veteran Hispanic marketing professional. Over a lively dinner conversation, he recounted his 30+ year history in Hispanic marketing – how he got into the business, what the industry looked like in the 80s, and some lively tall-tales about the larger than life personalities and [...]

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Posted in advertising, demographics, digital, hispanic, immigration, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, youth | No Comments »

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