demographics « Think Multicultural

Is Hispanic Advertising A Discipline?

Thursday, August 4th, 2011

Is Hispanic advertising just another discipline (like direct mail) or does it’s emergence represent a fundamental shift in how we advertise

Posted in advertising, african american, asian, demographics, hispanic, interactive, marketing, multicultural, Multicultural Advertising, online, research, social media, TV | No Comments »

Moving beyond language in Hispanic advertising

Thursday, July 21st, 2011

David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]

Posted in advertising, blogs, demographics, hispanic, marketing, media, multicultural, Multicultural Advertising, radio, research, TV, youth | 3 Comments »

Young Hispanics – what term do you prefer?

Tuesday, June 14th, 2011

NGLs – New Generation Latinos? Biculturals ? Latino Youth? Latino Millennials? Remember Generación ñ? It seems like every year a new term hits the industry to describe U.S.-born, acculturated Hispanic youth. While I don’t have a personal preference, I think all these terms are starting to get confusing, especially to marketing executives that are the [...]

Posted in advertising, demographics, hispanic, marketing, multicultural, press, research, youth | 4 Comments »

Elevating the level of conversation about Hispanic marketing

Thursday, June 9th, 2011

Is it me or has the general tone and caliber of discussion about Hispanic marketing descended in the last few years? Doesn’t it seem like all the articles, conference presentations, and news around the Hispanic market focus on tactics and the status quo these days (and for that matter the last 5 years)? It seems [...]

Posted in advertising, blogs, conferences, demographics, hispanic, marketing, multicultural, Multicultural Advertising, research, technology | 2 Comments »

Census Data And The Future of Hispanic Advertising

Thursday, June 2nd, 2011

The recent release of the full 2010 Census population figures has been driving the headlines in the world of Hispanic marketing the last few months. As anticipated by many, the full 2010 Census figures for the U.S. Hispanic population topped the 50 million mark. (50.5 million to be exact!) Fifty million is a big number, [...]

Posted in advertising, demographics, hispanic, immigration, marketing, media, multicultural, research | 4 Comments »