Archive for the ‘demographics’ Category
New Report From Pew Hispanic Center
Tuesday, December 22nd, 2009
The Pew Hispanic Center and the Pew Internet and American Life Project released a report today on Hispanic Online usage titled “Latinos Online, 2006-2008: Narrowing the Gap.” I have not read the report yet, but the main takeaway that the press release emphasizes is that between 2006 and 2008, internet usage among Hispanic adults increased [...]
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Creating Trial and Word of Mouth Activity Among Hispanics
Tuesday, November 10th, 2009
Anyone who’s worked in Hispanic marketing has heard this scenario before – a company, with an established presence in the U.S., has decided that they want to pursue the Hispanic market (a consumer market they had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and/or products and services [...]
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[Multicultural] Thoughts from BlogWorld
Wednesday, October 28th, 2009
As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]
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Using social media to build a Hispanic community online
Thursday, October 1st, 2009
It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr). Unfortunately, there isn’t a lot of discussion as to how to [...]
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The 2010 Census and the Hispanic Advertising and Media Industry
Wednesday, September 23rd, 2009
The 2010 Census might represent a difficult Catch-22 for the Hispanic advertising and media industry.
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