Archive for the ‘demographics’ Category
Hispanics and E-commerce
Thursday, August 5th, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10)
Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white paper [...]
Word of Mouth is the future of Hispanic advertising
Wednesday, June 30th, 2010
If you still haven’t come around to the idea that technology-enabled word of mouth (WOM) marketing is the future of Hispanic advertising, check out this new research from eMarketer on how Hispanic women trust online buzz more than ads.
Although the research looked at women both in the U.S. and Mexico, Argentina, and Brazil (where they [...]
Interesting post on LGBT market
Monday, March 8th, 2010
I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]
Budget Allocation Modeling for the Hispanic Market
Friday, February 5th, 2010
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
Read more
Children of Spanish-Speaking Moms watch less TV
Tuesday, February 2nd, 2010
Sometimes Medicine, Public Health, Public Policy, Media and Advertising intersect in some interesting ways.
The L.A. Times just ran an interesting article citing the results of a Johns Hopkins University School of Medicine study comparing the TV consumption habits of children of Spanish-speaking Hispanic moms with those of English-speaking Hispanic moms. Interestingly, the study found that [...]
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