Archive for the ‘demographics’ Category
Interesting post on LGBT market
Monday, March 8th, 2010
I just finished reading an excellent post on the LGBT market over at the “BrandFabulousness” blog.
If you’re looking for a nice overview and intro to the LGBT market, please check out their “Pink is the New Green” post.
As advertising continues to shift away from mass marketing focused on reach and frequency on broad reach platforms [...]
Budget Allocation Modeling for the Hispanic Market
Friday, February 5th, 2010
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
Read more
Children of Spanish-Speaking Moms watch less TV
Tuesday, February 2nd, 2010
Sometimes Medicine, Public Health, Public Policy, Media and Advertising intersect in some interesting ways.
The L.A. Times just ran an interesting article citing the results of a Johns Hopkins University School of Medicine study comparing the TV consumption habits of children of Spanish-speaking Hispanic moms with those of English-speaking Hispanic moms. Interestingly, the study found that [...]
Hispanic Marketing Trends for 2011
Thursday, January 7th, 2010
(a condensed version of this blog was run on MediaPost’s EngageHispanic on 1/7/10 )
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought that the title of this article was a typo – why would [...]
New Report From Pew Hispanic Center
Tuesday, December 22nd, 2009
The Pew Hispanic Center and the Pew Internet and American Life Project released a report today on Hispanic Online usage titled “Latinos Online, 2006-2008: Narrowing the Gap.”
I have not read the report yet, but the main takeaway that the press release emphasizes is that between 2006 and 2008, internet usage among Hispanic adults increased from [...]
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