Most of the contributors to ThinkMulticultural will be at the AHAA Conference in San Antonio this week. Keep an eye out for Diane Salcido, Jose Villa, and Danny Allen, and come say hi.
Diane and Danny will be spending a lot of time at the Admixture booth in the exhibit hall.
Jose will be in the sessions, being frustrated at how few Hispanic marketers understand online advertising.
I wanted to give everyone an update on our recent posts regarding the HispanicAd.com 2007 Media Planning & Media Executive of the Year Award process.
In case you didn’t read them, we posted our initial concerns on
3/12/08
and a follow-up post on 3/17/08
I received a phone call from HispanicAd.com CEO Gene Bryan in response to our posts. Gene explained to me that the nomination process is complicated, since they receive so many different nominations. In fact, he mentioned that the volume of nominations is so large that the cut-off for making the short-list (as announced on their emails) was 400 nominations.
There you go… if you want your favorite media planner or media executive nominated, you better get a significant movement going (or have 399 friends in the industry)!
Since our first post on the HispanicAd.com 2007 Media Planning and Media Executive of the Year nomination issue, on March 12, 2008, HispanicAd.com has sent out 3 more email request for nominations.
All 3 of these emails have listed the same list of nominees without a single change:
Media Planning Executives
Keisha Andrews - LatinWorks
Kim Chance - Bromley Communications
Gloria Constanza - d exposito & Partners
Lisa Contreras Torres - MPG
Tracy Decker - GlobalHue
Gonzalo Del Fa - MEC Bravo
Sofia Escamilla - Anita Santiago Advertising
Scott Gassert - Dieste Harmel& Partners
Oswald Mendez - The Vidal Partnership
Edith Nardo - Machado/Garcia-Serra
Lula Olmedo - Zubi Advertising
Rosa Serrano – Lopez Negrete Communications
Halim Trujillo - Mindshare Multicultural
Claudia Varela - accentmarketing
Caleb Windover- Forty-Two Degrees at MediaVest
Media Executive
Peter Blacker - Yahoo!Telemundo
Don Browne - Telemundo
Carmen DiRienzo - V-me
Filiberto Fernandez - Casa y Hogar Latino
Luis Gutierrez - GLR Networks
Jackie Hernandez-Fallous - People en Español
Jack Hobbs - Univision Radio
Monica Lozano - Impremedia
Tom Maney - Fox Sports en Español
Borja Perez - Yahoo!Telemundo
Arthur Rockwell - CBS Outdoor Latino
Ray Rodriguez - Univision Communications
Rafael Urbina - Batanga
Walter Ulloa- Entravision Communications Corporation
During that time, we have recieved numerous emails from colleagues echoing our sentiments and wondering if anyone affiliated with the award selection process has responded to our concerns. To date, we have received no responses.