Archive for the ‘conferences’ Category
MTV Research on Online Hispanic Youth
Wednesday, January 5th, 2011
I finally got around to reading a recent MediaPost Engage Hispanic post by Nancy Tellet and Jose Tillan from MTV Networks on some research they shared at the AHAA Conference back in November on Hispanic Youth and their online behavior and attitudes. It’s a short read and worth a few minutes of your time. While [...]
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AHAA Response to ANA Multicultural Marketing Conference
Tuesday, November 16th, 2010
(this is a special guest blog post from Jessica Pantanini, chair of the Association of Hispanic Advertising Agencies (AHAA)) Last week, the Association of National Advertisers (ANA) held its annual Multicultural Marketing Conference, and despite a heavy-hitting agenda focused on the importance of targeted and relevant communication to drive growth in the multicultural segment, many [...]
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Thoughts on the Latino2 Conference and LATISM in general
Wednesday, September 29th, 2010
On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]
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Recruiting Hispanics in the Digital Age
Thursday, June 3rd, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 6/3/10) An encouraging sign that could indicate the economy is on the mend is increased interest from diverse organizations (Fortune 1000, government, non-profit, etc.) in recruitment advertising and outreach. One area of significant interest is diversity recruitment. More and more organizations in [...]
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As Agencies Evolve, Where Do Hispanic Shops Fit?
Thursday, May 6th, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10) Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing. Corcoran’s session, entitled “The Role [...]
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